April in Paris’ Amelie Amblard Releases First Collection and It’s Gorgeous


Bringing together the design elements of French sophistication and the color palette of a Californian sunset, the Amelie collection best reflects. “Customers are tired of mainstream brands; they want something new. Playing with geometrical shapes and color blocking, I was able to create a modern, yet classic range to cater for the younger generation, as well as a more mature market,” Amelie said of the collection.

While traveling, she keenly observes different shapes, formats, colors, and people that can be translated into remarkable designs. The orange, red, and taupe bags of the collection are handcrafted and designed at the April in Paris atelier (which is the only school for leather design on the west coast.)

The 5 bags come in varying sizes and shapes with very interesting names. The Iris Clutch, the Naomi tote, the Sienna shoulder bag, the Payton backpack, and the Lana bag. A perfect fit for any style maven on any budget.

Every bag is hand-stitched with traditional saddle stitching and holds true to old world craftsmanship, which ensures the best quality and timeless luxury. All bags from the Amelie Collection have a lifetime guarantee and complimentary annual refurbishing.

“It takes between 20 to 35 hours to create each leather bag, but I get butterflies in my stomach when someone picks up a handbag from the Amelie Collection and admires the detailed leather craftsmanship,” Amelie said. As a dedicated leather artisan, Amelie is excited to show the Bay Area community more of her work for the coming future.

// 15 Clement St, San Francisco., 10 a.m. – 6 p.m. and 5 p.m. on Saturdays. Closed on Sundays and Mondays. Learn more about the atelier here and sign up for their award-winning classes.

Written by Anthony Rogers, photography by Jenifer Keffer — Be in the know with all Bay Area artisans, our newsletter is a great choice. Pick up our second issue while you’re at it.

April in Paris’ Amelie Amblard Releases First Collection and It’s Gorgeous

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