Where Fashion and Sustainable Tech Meet — Cala Breaks ‘The One Size Fits All’ Mold

CALA
is the brand new ecommerce platform that’s breaking the mold in the
fashion industry, becoming both the designer’s, and the consumer’s
dream. Bridging the gap between fast fashion and high end, they pride
themselves on bringing you unique, high-quality, made to order pieces in
just 10 days – even Zara takes 14 days from concept to store – while
designers and influencers are able to bring their collections to life,
minus any of the overhead.

These made-to-measure garments that are
manufactured and distributed out of LA are produced as a result of a
body scanning software from Germany, that custom fits clothing to within
two millimeters of your entire body. Less than two seconds in the
scanning booth and you have your profile saved on the site, ready to
shop any perfectly-fitting item from anywhere, at any time. The sizing
booths will soon be popping up in various cities across the U.S. and
later, Europe; If your city isn’t on the calendar, they’re taking
requests for where to go next.

CALA’s San Francisco-based founder, Andrew Wyatt saw an opportunity to
leverage his tech and operations background to create a brand that
provides double value; high-quality, great-fitting garments in a short
time-frame for consumers, while taking care of the back end for the
designers so they can have free reign to focus on conceptualizing the
collection.

Anthony Cucculelli’s C-2
collection was inspired by his tri-coastal living, which
shows up in an East-West leather jacket, slouchy pajama dressing, sharp
smoking trousers, and a slinky slip dress. The nomadic designer has also
worked with Diane von Furstenberg, Yigal Azrouel, and Roberto Cavalli
among others.

Faye Harris, photos courtesy of CALA — Get more exciting fashion in your inbox weekly! Subscribe now!

Where Fashion and Sustainable Tech Meet — Cala Breaks ‘The One Size Fits All’ Mold

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