CRACK+CIDER To Help The Homeless Rise One Warm Coat At A Time

6,686 people on the street and as we move into the colder months, most to many of these residents eventually die from illness or other existing conditions. Most can’t get into a shelter, secure warm clothing, or even grab a bite to eat.

The founder’s of this noteworthy start-up are launching pop-up shops and an online store that allow members of the community to purchase essential items that are then distributed to homeless people. Which is pretty rad, essentials range from fresh clothes, to daily hygiene and some perishable food items. Based primarily in London, the two are on a mission to make sure every human (homeless) being gets the rights they deserve.

Cramer and Montanaro got the idea for the
nonprofit while on vacation in Berlin in 2014. They spoke to a homeless
man, who told them that people were disinclined to give him money
because they believed he would spend it on cider and crack. After moving from London to the Bay Area for a job as a strategist at
the global experience design agency Bynd, Cramer is now bringing
Crack+Cider’s efforts to San Francisco.

// Crack+Cider’s launch event and panel discussion are free and open to the public — click here to reserve your seat. Tenderloin Museum, 398 Eddy St, Tenderloin,

Written by Anthony Rogers, photos courtesy of CRACK+CIDER — Need more info about what homelessness means to you? You can give this a read, it’s pretty astonishing.

CRACK+CIDER To Help The Homeless Rise One Warm Coat At A Time

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