Shop Talk: La Loba Opens In The Stylish Temescal District

Photos courtesy of La Loba, garments by La LobaPhotos courtesy of La Loba, garments by La Loba

Photos courtesy of La Loba, garments by La Loba

Another maker match made in heaven, La Loba’s brick and mortar store opens in the Temescal district and we got the low down on the chic opening.

In collaboration by Hellbent by Beth Naumann and Gina Di Girolamo — the two have created a new space all their own, showcasing the best of their best. Gina, an Oakland resident, brought the idea of ‘brick and mortar’ to Beth after months of knowing each other. “I met Beth while she was doing a pop-up in Berkeley called Caravan. She’d put it on for the month of December in a space that eventually became a corner store. I loved it. She did an amazing job collaborating with her friends and local artists including myself as well as showcasing her gorgeous pieces.”

“We hit it off right away and continued to encourage each other and talk shop whenever we got together. The concept to join forces and open our own retail space had been a seed for some time. When the opportunity came our way to join the new community at MacArthurAnnex we were ready and jumped at the chance to build a beautiful little shop filled with not only our handmade wares but designed by a dear friend, Adam Grove at Special Topics design studio in collaboration with my talented husband and coworkers who built all of the fixtures by hand” Gina told us!

This duo powerhouse have become two of SF’s top women designers, hosting multiple tables at Westcoast Craft Fair and Renegade Craft Fair — we’re excited to see their vision come to life. If you are unfamiliar with the two, don’t you worry, we got chu’!

Designer and owner Gina Di Girolamo was born and raised on the coast, in the fog, on the beach and in the pine forests of Pacifica in northern California. After attending college for design and receiving a degree for fine art in fashion design she launched the business with one product adding timeless pieces the the line every season. You can expect the use of alternative fabrics such as velvet and even a staple piece or two.

Hellbent by Beth Naumann is a jewelry collective based on the simple principles of useful design and wearable connections. Her background in architectural and product design influences her simple, geometric aesthetic.  While in search of a hands-on craft, she began making mobiles in steel and brass, which were quickly scaled down into jewelry as well.

If you haven’t stopped by, the two will be having their grand opening soon so get on their list ASAP.

// La Loba, 644 40th Street #103, East Bay,





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Shop Talk: La Loba Opens In The Stylish Temescal District
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