Buy It Now: Hella Good Sweaters Are Perfect For This SF Winter/Summer


The 'Hella Good' sweater that's perfect for both men and women, photo courtesy of Seldom SeenThe 'Hella Good' sweater that's perfect for both men and women, photo courtesy of Seldom Seen

The ‘Hella Good’ sweater that’s perfect for both men and women, photo courtesy of Seldom Seen

Because in San Francisco, it feels hella’ good to rock a light sweater at all times.

As described as the “ultra soft unisex sweatshirt,” the team over at SS have embraced their San Franciscan in full force. “If you’re a fan of the Warriors, the SF Giants, Karl the fog and use “Hella” in everyday conversation,” they told us.

As a current owner myself, the sweater acts as my everyday go-to, post work-out, and sleep attire all in one. And without fail, it becomes an instant conversation starter between locals. 

Being SF natives, we made this sweatshirt ‘cause we got love for the Bay.

— Seldom Seen

Also just launched into their private label is an enamel pin (that I also own) that pins nicely onto bags, jackets, and denim without creating a large ass hole plus it comes with a rubber stopper.

// The sweater comes in at $75 and the pin comes in at $12, Seldom Seen, 522 Octavia St. (Hayes Valley), seldomseen.co


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Buy It Now: Hella Good Sweaters Are Perfect For This SF Winter/Summer
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