Because in San Francisco, it feels hella’ good to rock a light sweater at all times.
As described as the “ultra soft unisex sweatshirt,” the team over at SS have embraced their San Franciscan in full force. “If you’re a fan of the Warriors, the SF Giants, Karl the fog and use “Hella” in everyday conversation,” they told us.
As a current owner myself, the sweater acts as my everyday go-to, post work-out, and sleep attire all in one. And without fail, it becomes an instant conversation starter between locals.
Also just launched into their private label is an enamel pin (that I also own) that pins nicely onto bags, jackets, and denim without creating a large ass hole plus it comes with a rubber stopper.