Instagram Launches Face Filters For Insta Story: The Drama Thickens

Example of Instagram's face filters, photo courtesy of Instagram.Example of Instagram's face filters, photo courtesy of Instagram.

Example of Instagram’s face filters, photo courtesy of Instagram.

Oh man, Instagram keeps getting shadier. 

It would seem the culprit app, Instagram, has yet again taken the interface of Snapchat’s revolutionary face filters. “Whether you’re sitting on the couch at home or you’re out and about, you can use face filters to express yourself and have playful conversations with friends,” states the companies blog.


And as CNet notes, the new Insta filters work with both the front and rear-facing cameras on your phone. Also, there are now hashtag stickers you can add to photos, and an eraser tool which lets you “erase” a message from over an obscured photo, like so:

It follows on reports that the newly public Snap Inc. is seeing some anemic user growth so far this year that has investors less than pleased. What are your thoughts though? We love using Instagram but do you feel it’s deliberate copying or “innovating” a company? 

Read our story from last August when Instagram launched stories.

Much like the interface of good ole’ Snapchat, Instagram has released their version of stories, a way for you to share much faster. Will you migrate over from your snap?

Though some say it’s a direct copy of the Snapchat’s famed 24-hour posting system, the Menlo Park resident has made it very clear that it isn’t a rip off, “With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.“

And for those who are worried about their privacy, Instagram has an answer for that, “Your story follows the privacy settings of your account. If you set your account to private, your story is visible only to your followers. However, you can also easily hide your entire story from anyone you don’t want to see it, even if they follow you. When watching your own story, swipe up to check out who’s seen each photo and video. You can even choose to feature a particular part of your story by posting it on your profile.“

Here’s how it works (if you’ve never used Snapchat), click the top left corner where it’ll open your camera application, from there you can press or hold down to record video or capture an image. Instagram offers the same tools as Snapchat by letting you add text and drawing on top of your masterpiece. One thing we haven’t seen yet are the face filters that had claimed Snapchats rise in power.

Instagram’s CEO Kevin Systrom wouldn’t disagree with you. When confronted about Instagram Stories being a clone of Snapchat Stories, he surprisingly admitted “They deserve all the credit,” but insisted “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

So here is our shameless plug, follow our Instagram to get one of a kind San Francisco / Bay Area musings on your feed today. And yes, we’ve already started. More importantly, what are your thoughts? Like it? Hate it?

Written by the Bob Cut Editors, image sourced from Instagram’s blog — Get more news in your inbox weekly! Have you picked up our second issue? You got to let us know what you love about it.

Instagram Launches Face Filters For Insta Story: The Drama Thickens

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