Blues, yellows, burgundies. Oh my!
You’ll want to step away from your computer and reunite with your inner preschooler this month, because The Color Factory’s officially in town. This pop-up interactive experience is the precise intersection of pure glee, delightful immaturity (we’re talking about the whoopee cushions) and rainbow-tinted Instagram candy.)
Leah Rosenberg and Erin Jane’s multi-sensory art installation is set to run through the end of August. While it’s currently sold out, the exhibit plans to extend through September. The two-story pop-up museum, spread over 12,000-square-feet, is one of the largest temporary immersive experience to open in San Francisco. It contains 15 original works, some of which contain photo stations. Highlights include a bright yellow ball pit, and, yes—a rainbow staircase; a confetti room, pastel-tinted windows and a human-sized Lite Bright Magic Screen can be found, too.
The feast won’t just be for visitors’ eyes, though…because there’s also a scratch n’sniff wall. Expect to see plenty of disco balls, balloons, puns on the wall, sweets, giant markers, neon signs, ribbons, and even whoopie cushions.
The Color Factory, truly, is a treat for the senses.
The exhibit aims to encourage people to enjoy life outside of technology – a worthy goal, if somewhat ironic. This pop-up is heavier Instagram bait than two dozen maple bacon donuts on a Monday morning.
“San Francisco is filled with creative and diverse people who spend way too much time online. Color Factory is an invitation to have delightful, real-world experiences,” said Oh Happy Day founder Jordan Ferney, the party shop behind The Color Factory.
Even Jordan Ferney’s former boss, Mayor Willie Brown, called the experience “unbelievable” and particularly enjoyed the exhibit’s ribbon grid.
// The Color Factory is located at 575 Sutter Street, and tickets are selling out hella fast; be sure to reserve your spot for the September showings when they become available.