Using the word “Hella” is such a Bay Area thing and being SF kids, opening up a store here, it was a fun way to shout out this place we call home.
It represents our youth but it also represents the West Coast lifestyle. Laid back, relaxed, and chill. Our popular Hella Good line now comes as a bundle just in time for the Holidays. Kit 1 Features our popular, ultra soft, Hella Good cotton crewneck sweatshirt, enamel pin, and new six panel Dad Cap. Kit 2 includes the brand new Hella Good cotton crewneck tee in grey melange, enamel pin, and the new six panel Dad Cap. Size options are for the sweatshirt and tee.
// Hella Good Kits are an online exclusive. Pre-orders can be picked up at our 2-year anniversary sip-and-shop event on November 17. Orders that are not picked up at the event will ship the following day.