Shop Talk: General Store Opens New Spot In The Sunset And It’s Equally Gorgeous

The General Store, what can we not say about them? 

The chic enclave that homes the finest geographic wares in the country has excitedly opened their second shop in their home neighborhood, The Sunset. The co-founders photographer/artist Serena Mitnik-Miller and her architect hubby Mason St. Peter, designed the space for ultimate cozy feels and the sense of quiet discovery. Located just around the corner, the new space homes items exactly for that, your home. Local ceramics, sage, and a sense of hygge is very present when you walk in. Taking their original Judah space and expanding it to their new Irving space.

The spaces furnishings are mainly crafted by artists the couple has met within their community, from the Outer Sunset to Mendocino. Check out the insta snaps below to get a brief tour of their spot, again—so chic.

// General Store Home, 3928 Irving St., Outer Sunset, generalstore.com.

👋🏼 from @generalstore Home 3928 Irving Street, San Francisco CA 94122

A post shared by General Store (@generalstore) on Feb 21, 2018 at 3:57pm PST

A post shared by General Store (@generalstore) on Feb 17, 2018 at 9:30am PST

A post shared by General Store (@generalstore) on Feb 12, 2018 at 3:34pm PST

A post shared by General Store (@generalstore) on Feb 10, 2018 at 11:37am PST

A post shared by General Store (@generalstore) on Feb 19, 2018 at 11:18am PST


Shop Talk: General Store Opens New Spot In The Sunset And It’s Equally Gorgeous
Scroll to top