Does Target Sell Ouija Boards?

Does Target Sell Ouija Boards

The Ouija board came into existence during the 19th century due to America’s obsession with spiritualism where they believed the dead can communicate with the living. In the aftermath of the civil war, many lost their husbands, sons, and fathers. Hence they were desperate to find a connection with their departed loved ones. Read more about Does Target Sell Ouija Boards?

Kennard took the opportunity and invented the Ouija board that served as both the mystical oracle to communicate with spirits as well as a simple board game everyone can enjoy. At present Target does not sell these either online or offline stores.


Ouija boards are also called talking boards or spirit boards. It’s a flat board with all the letters of the alphabet on it. There’s also the number from 0 to 9 and the words ‘yes’ and ’no’. Some versions may also have the words ‘hello’ and ‘goodbye’ along with additional symbols and graphics.

 Small plastic or wooden heart-shaped piece called the planchette is used as a movable indicator for spelling out the message from the supernatural spirit.

Why Target Stopped Selling Ouija Boards?

There has been no such specific reason why they stopped the sales of Ouija boards since they had sold different brands of them previously. They are sometimes not available in local stores as they may choose to respect the religious beliefs of the community around them. 

The fact that many Christian Americans don’t approve of the use of Ouija boards is widely known. Some of the local Walmart has also been not selling Ouija boards due to such complaints. Target may also have wanted to follow such an approach.

The reason why they stopped selling Ouija boards may also have been something simple like since there isn’t much demand for it except the Halloween season. While some choose to stock them at least in their online stores, the demand isn’t enough for Target to do so.

The picture shows an Ouija board along with the plastic heart-shaped planchette

The Controversy of Ouija Boards

Ouija boards were initially created in the 1890s for the entertainment of children which Hasbro later mass-produced. They own the patent for the name ‘Ouija’.

The mysticism that followed the board has been a subject of multiple criticisms by Christian and Catholic communities. Some have advised people from using it, while some had forbidden its use completely.

Ouija boards are scientifically believed to work from the response from an ideomotor. But some people believe it invited spirits and demons to the living realm who possess them or cause disturbances in their daily lives.

Charles Kennard formed a group of four investors who were Elijah Bond, Col. Washington Bowie, a local attorney, and a surveyor. They were to start the Kennard Novelty Company for exclusively making and marketing the Ouija boards.

None of the four men were spiritualists, but they were excellent businessmen who knew not to identify a niche.

Stores that sell Ouija Boards

Multiple American stores sell Ouija boards. They might not stock them in the stores in consideration of the feelings of the local community. But Ouija boards are available in their online stores all year round.

Some such stores that sell Ouija boards on their online websites are:

  • Walmart
  • Barnes & Noble
  • Amazon
  • Hasbro
  • Toys’R’Us

They might also be available in local board game stores or tabletop gaming stores. Any individual can search online for the availability of it in local stores.

Where Else are Ouija Boards Available?

Many small businesses and sellers choose to sell personalized or theme-based Ouija boards online. While some sell them at online stores, others sell through websites like Big Cartel or Etsy.

There is a wide variety of them available that come with personalized preferences for different individuals. One can choose either a printed version or one that is etched fully on the wood. They come in multiple shapes and sizes.

In case the Ouija board is custom made it costs more than those available at stores. 


Neither through local stores nor Ouija boards are not being sold currently. The reason might be simply due to low demand or to avoid conflict with local communities. One can instead look for them elsewhere in other stores online or offline. They can also order custom-made boards that might be pricier than the normal mass-produced ones.

Frequently Asked Questions

  1. Do Ouija boards form a connection with spirits?

Some believe that they can be used to communicate with spirits. Most people use it for entertainment purposes.

  1. Does Target sell alternatives to Ouija boards?

Unfortunately, no alternatives are being sold at Target stores. But there are other products from Hasbro available ion Target, both offline and online. 

  1. How long has the board been used?

The Ouija board has been a success for about 120 years not only in America but also around the world.

  1. What movie was based on Ouija boards?

The Exorcist, a 1973 film, and Ouija: Origin of the Evil, a 2006 film were a hit among horror movie lovers. While the former used an Ouija board was present in the earlier part of the plot, the latter is based completely on them.

Does Target Sell Ouija Boards?

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