Brandless. You’re talking about it, searching it, and finding your holy grails—Brandless (a start-up located in San Francisco) has been reinventing the wheel when it comes to modern products in a digital world. The catch? From the desk of the company, “quality, transparency, and community-driven values. Better stuff, fewer dollars. It’s that simple.” Their new beauty set, The Lemon Verbena Beauty Bundle, Softens up dry skin with sugar crystals for a gentle scrub and finishes off with moisturizing soap and hydrating lotion. // Get your beauty bundle here.

For all our male readers who struggle to find their barber and shop that they can relate to, get to know Church Barber that has opened shop in Hayes Valley. At Church, every product the team uses is 100% natural and botanical, chemical free, and made locally in extremely small batches using only the highest quality ingredients on Earth. Sensitive scalps have found their homestead, plus every product is a Church-made item meaning you know exactly where to find it. Want to give this up-and-coming spot a try? We suggest their Sunday Service: consisting of a haircut and Barber Facial using the Church Ritual Skincare Regimen, the Sunday Service is the joints signature offering. // 524 Octavia St., Hayes Valley, churchbarber.com

For those who prefer a subtle glow or more over “the glow within”—the lilah b. Skin Illuminator hit the mark this Spring with their creamy formula. A multi-purpose complexion must-have: Exclusively packaged in their iconic stone compact in lilah b.’s signature metallic bronze finish.
Awaken and revitalize a dull complexion with this luxurious whipped formula. As part of an overall beauty routine, healthy, radiant skin becomes instantly attainable when worn alone or even worn with other products in their collection. Bob Cut tested and approved. //lilahbeauty.com

FINALLY! A nair bar that is a.) not booked up everything single freaking day and b.) does cool nail art that reflects someone’s personal style and isn’t airbrushed on. Lacquerbar is a nail salon, a #girlboss inspired happy hour bar, and beauty brand that gives a hot damn about the things that matter. Making diversity a priority, as well as giving their nail techs educational opportunities, business skills, and paying them a living wage. They stand for women’s empowerment and using their platform to encourage women to be their unabashed authentic selves. To get a full set of nail art done at their bar costs $60 for all 10 nails, a deal you can’t beat. // 2040 Fourth Street, Berkeley, lacquerbar.com

If one forgot, yes, Benefit Cosmetics is a San Francisco born-and-bred company with a mission to make cosmetics incredibly accessible and easy-to-use. So when our editor’s converged for this list, an immediate cry for inclusion of Benefit set forth. Having already a plethora of raved products, we agreed collectively that their Roller Lash Curling Mascara was a game changer, a yearly favorite, and a product people needed to know about this minute. The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits. // benefitcosmetics.com

If you’ve ever looked at the ocean and asked yourself, “what are you good for?” You can’t drink it or even reap the benefits of it. Well there is one way you can, the kelp. The founders of AMA Seabeauty of harnessed this underused green specimen to bring skin to life. Seaweed’s found in their products provide cellular support to counteract the damaging effects of a modern lifestyle and slows the effects of aging. But the product itself? No brainer: Sealution serum contains seasonally harvested small batch formulas from our own sea farm on the California coast, to create a unique and powerfully fresh Thalassotherapy skin ritual. Combine with the complex blend of natural seawater minerals in our Juice Sea toner for endless vitality and beauty. Discover the power of vitamin Sea! // amaseabeauty.com

If the PSL has a better looking, more intellectual cousin, that would be Etta + Billie’s Chai Tea Body and Room spray. In our personal experience, if we ever feel that our space, office, or personal bedrooms need a serious cleanse, we will wipe every coverable surface in this spray. A light fragrance mixed with a light solution is the perfect way to feel clean and renewed. // ettaandbillie.com

When we think beauty and skincare redefined, we instantly think Cocokind. A personal favorite of our CEO and Editor-in-Chief, a longtime user and purchaser of the brand, Cocokind is taking the natural skincare by the helm and leading it into a realm of approachability and relatability. One of the many amazing products in the Cocokind line is the Organic Chlorophyll Mask, a multi-purpose Organic Chlorella, Spirulina, and Wheatgrass powder that can be attributed to all aspects of your self-care routine. Relaxing in bathes, edible on your avocado toast, or even applied as a simple face mask. It’s a God send, for sure. // shop.cocokind.com

Feel tired, puffy, and maybe even a little more swollen than you want to be? Well we may have found your more affordable dupe for the Sunday Riley Luna Sleeping Night Oil. Meet EO’s Ageless Skin Care Transformative Night Serum: This remarkable night serum is packed with organic botanical ingredients to help restore your skin’s natural radiance. This elixir of antioxidant-rich Argan, Meadowfoam, Pumpkin, Rose, Tsubaki, Avocado, Macadamia, Hemp, Sunflower, and Carrot Seed Oils is intensely moisturizing for healthier, younger looking skin. // eoproducts.com

When you’re in need of serious hydration but aren’t privy to serums that feel clogging or even moisturizing sticks that leave you feeling wet. Enter the MYMATCHA Stick: another Cocokind classic that has our editor’s saying, “we want more matcha of it.” The USDA Organic MYMATCHA can be used as an everyday lip balm, under eye balm, dark circle corrector, facial highlighter, dry area treatment—anywhere and everywhere ladies! With just three organic ingredients, the MYMATCHA is perfect for on-the-go applications. // shop.cocokind.com

A SF-based nail salon that also does fun nail art is a serious must in the city. After running around to varying nail salons, a small percentage only do nail art. Maybe out of fear, no artistic endeavors in itself but finally, a spot with excellent taste and out of the tourist realm of Downtown. The Nail Room on Geary has been stationed in spot for a number of years next to neighbors Jade’s Chocolates and the Dancing Bull. We’ve had readers and community members fave about the Nail Room’s services so when we tried them out—we were left happy and unbenounced nail bragging rights. // 4205 Geary Blvd., Inner Richmond, thenailroomsf.com