Is Whole Blends Cruelty Free?

Here we will see about the Is Whole Blends Cruelty Free?

What is the first thing that comes to your mind when you hear of the term cruelty-free? As much as this is a commonly used term in the beauty and cosmetics industry, a couple of people do not definitively know what it means.  Cruelty free is a term used on products that have been manufactured safely using techniques that are unaffiliated to testing on animals.

Cruelty free products are a growing sensation in the United States of America. With the term being introduced by Marcia Pearson, founder of The Group Fashion with Compassion, there has been notable growth in the agenda. According to a 2019 study by GlobalData, 35% of consumers actively look for “cruelty-free” claims on beauty products. Of all the cruelty-free beauty consumers, 73% support cruelty-free brands regardless of the parent company’s policy. Among the supported brands is Whole Blends, a subsidiary of the Garnier brand.

Whole Blends was officially approved as cruelty free in 2021 after many months of tests and evaluation by Cruelty Free International. According to Adrien Koskas, the brand president of Garnier Global, the company is committed to a world without animal testing. The official approval under the Leaping Bunny program is therefore a step forward, in ensuring that the fidelity to their mission of  Greener Beauty , which includes being a more sustainable and more transparent brand, is upheld. So, to answer the question, Yes, Whole Blends products are cruelty free; which means they not only promote animal safety, but are also healthier and safer for human consumption. They also promote sustainability through the greener-beauty agenda, which ensures use of natural and organic ingredients and eco-conscious packing. 

What Does It Mean to be Cruelty Free?

Have you seen the word “cruelty-free”  on beauty products, cosmetic products and household products, such as, cleaning supplies, fruit and vegetable washes, and home fragrances, etc? So what does it really incorporate? To be officially approved as cruelty free, brands go through a rigorous criteria by companies such as Leaping Bunny. Leaping Bunny’s criteria requirements include;

1. The company should not conduct, commission, or be a part of animal testing, including the ingeriends of such products.
2. The company should not purchase any ingredient, formulation, or product from any third party manufacturer or supplier that has been party to animal testing.
3. The company must have a monitoring system in place for Ingredients, formulations and finished products.
4. The company should not not allow animal testing to be performed by or for submission to regulatory agencies in foreign countries.
5. The company should submit an application for approval.
6. The company should recommit annually, submit their supplier monitoring system and allow for an independent audit to take place.

How To Support the Cruelty Free Agenda.

What is more important than making the world a better place? For years, helpless animals have been subjected to physical and psychological torture due to the harmful chemicals that they are subjected to during testings. As individuals, you and I can stop this through our daily actions. Here’s how; 

1. Educate yourself and others on the dangers of animal testing; gather more information on the cruelty-free agenda, its objectives, goals and benefits.
2. Share the petitions against animal cruelty  amongst friends, family, on social media etc.
3. Purchase cruelty-free household products. Be sure to check for the certification before purchasing any product.
4. Purchase cruelty-free cosmetic and beauty products.
5. Raise awareness on the cruelty-free agenda. Re-share and  repost any kind of cruelty-free material online.
6. Make donations to organizations that are promoting the agenda.

Why You Should Pick Cruelty Free Products.

Whenever you walk into a store and decide to purchase that household item or cosmetic product, you should be able to simply make a decision to buy cruelty free items, without a doubt. Here’s why;

1. Animal testing is a violation. As earlier discussed,  animal testing is endangering to animals and should not be condoned. In the world today, there is a group of people that do not believe that animals have rights or that they have feelings. Contrary to their thinking, animals are sensitive beings and the use of harmful chemicals on their bodies causes a lot of physical and psychological trauma.
2. The products are healthier. Products that are not tested on animals are generally healthier since they do not contain harmful or toxic chemicals. This means that the products are not only good and healthy for human consumption, but they are also good for the environment.
3. It is budget friendly. Most cruelty-free products are affordable.
4. The brands are eco-friendly. A lot of cruelty-free brands are keen on promoting sustainability of the environment since they use more natural and sustainable ingredients. Purchasing the products is a way to be a part of this initiative.
5. The products are not just tested on mice. Contrary to popular belief, when it comes to testing on animals, mice are not the only victims. Brands that do not observe the cruelty-free agenda have been known to also test their products on rabbits, cats and dogs. The animals are kept in small cages and tested on; as a result, the animals suffer a lot of physical damage, such as blindness.

Conclusion 

It is clear that animal testing is a cruel activity that endangers living things. It is therefore crucial that each and everyone of us condemns this , not only through our words, but also by our actions.