Whole Foods vs Fairway are widely known for their quality standard and being natural and organic – food that is free of added flavor, artificial color, hydrogenated fat and unaccepted food ingredients.
Fairway is most famous in NYC and is good at offers, pricing, and sales. Fairway was founded in 1933 by Nathem Glickberg. It has a history of donating food during holidays and currently donates thousands of pounds of food with a local food bank by partnering.
About Whole Foods
Whole Foods vs Fairway marketing made its first public offering in 1992 The company caches rapid growth because of its natural and organic quality throughout. Amazon bought Whole Foods Market for $13.7 million in 2017. Amazon provided discounts on prime membership and added sales to make the product affordable for everyone. In 2019, Whole Foods Market opened its largest store.
Whole Foods Market, today, is the leading supermarket chain in America providing organic and best quality food to their customers.
Whole Foods Market came to Fairway’s territory and their sales dropped. Fairway provides a wide variety of cheese, meat, and also organic products much like the Whole Foods Market.
About Fairway
Fairway first opened its store in 1933 but hasn’t done very well in the past few years. Fairway market opened its 13 stores to other locations from which 6 have now been sold. Whole foods have 500+ stores while the Fairway is only set up in 15 locations.
Fairway sold in 2016 due to the financial crisis but not all stores of the Fairway are closing. It has been struggling for quite a long time financially. To generate enough sales to meet their debts, they decided to expand but their expansion plan failed because of the bankruptcy in 2016. The remaining stores of the Fairway market will be sold by the bankruptcy court.
Shopping at the Fairway will save you money because of the weekly offers and discounts.
Whole Foods vs Fairway: which is better
Whole Foods Market doesn’t intend to sell food that is acquired for cloning from animals or their offspring. Whole Foods Market sells certified organic food which is healthy food and promotes a safe environment. Fairway is known for selling a wide range of cheese and fresh baked goods, specialty items, meat, and also organic food much like whole foods. Whole Foods is trusted for its quality and standard while Fairway is good at pricing and offers and also Fairway has a wide cheese range and good meat but in 2020, again, the Fairway market filed Chapter 11 for bankruptcy, there are only a few stores that are left. Producing organic and natural food is the mainstream of whole foods.
Pricing Differences
Whole foods are now cheaper since Amazon bought them in 2017. But products at the Whole Foods market are still expensive as compared to other grocery stores and Fairway markets on the same product that is available on the Whole Foods Market. Whole foods are the leader and most preferred in organic foods and standards. The accession by Amazon has lowered prime membership and prices. Amazon added sales and discounts to prime membership to meet the budget of their customers and make it affordable to everyone. When Amazon bought it many customers started doubting the quality of the product but then the wholefoods made people believe that quality is still the same.
As compared to Wholefoods, Fairway is not expensive but since the pricing is not that crazy high compared to the whole foods, Fairway doesn’t have all the items/products of whole foods that are as expensive as it. While shopping at the Fairway you can easily save because of the offers and weekly coupons. Fairway provides you with free shipping services. Free delivery is also available on some items.
Why is Whole Foods better
The Whole Foods Market sells certified organic food which is healthier and cruelty-free. It is eco-friendly and promotes healthy eating. Whole Foods Market combines supermarkets with healthy food. The advantage that Whole Foods Market carries is that their consumer doesn’t need to check on the food ingredients as it’s all about the standard and quality of the food.
Whole Foods vs Fairway Market gains popularity because they care for the environment, the health of their consumers, and protect animals as their products are cruelty-free, try to provide their customers the best, and because they are so choosy in picking ingredients for their products, prices are high. They stopped using plastic bags for being environmentally friendly.
Whole Foods are the leader in the organic food market and believe in leading the market rather than following. The success of Whole Foods Market is their quality and the care for the environment and for the animals, promoting healthy eating and providing their customers the best quality so they don’t have to recheck or rethink while shopping at their store.
Conclusion
While there is no correct answer to which one is better, the metrics fall into the favor of Whole Foods. The success of Whole Foods is compelling, however, both cater to consumers in their own way.
