Amazon Prime is a bunch of Amazon perks for its paid subscribers. The services include exclusive streaming, shopping, reading, shipping, discounts, entertainment, and more. Founded in 2005, Amazon Prime has more than 200 million subscribers across the globe. The Amazon Prime subscription costs are different in various countries. However, the users might question the existence of commercials on Amazon Prime.
Commercials help online streaming companies let the users know about the content offered by the platform. Amazon knows that very well. Thus, it introduced Amazon Prime to make money through paid subscriptions and commercials. This article explains the necessity of Amazon Prime commercials, reasons for their appearance, contribution to the company, and the methods to deal with them.
Importance Of Amazon Prime Commercials
Commercials are present only on the IMDB TV platform and not Amazon Prime selections. It mixes up the content of Prime and other partners. It did not show commercials for years but has started doing it now and fills the UI with several recommendations. Amazon Prime uses commercials to inform the users that it has several other movies and TV shows. This information can kick the users to watch it.
Commercials act as the marketing strategy where the users might add the content to the watch list. Amazon deeply understands how users shop for more when they find different products through commercials. Amazon and its partners can plan, improve, and measure their marketing strategies according to the user’s choice.
Reasons Why it Appears
Commercials help Amazon Prime in standing apart. They are generally relevant to the content the users watch. Prime uses different creative formats such as Over-The-Top (OTT), audio, display, and sponsored commercials. Amazon does not sell an entirely new subscription. Instead, the users have access to the content shown through the commercials according to the subscription plan. The platform recommends the relevant content through keywords. Keywords are the titles or their pieces searched by the users.
Amazon Prime is add-free, but IMDB TV content forced into the Amazon Prime subscription makes the commercials appear. These commercials are related to it or its content. They generally appear as trailers, between two shows, or as sections within a show, and each may last for up to three minutes. Amazon Prime either produces the content or pays individual content makers to purchase and display their content on the platform.
Earning Money Through Commercials
This platform uses SVOD (Subscription Video On Demand) and TVOD (Transactional Video On Demand).
Amazon Prime makes money through the following ways related to commercials:
- Amazon Prime membership costs $119 for an annual subscription with no charges for the first month. The subscribers can also get monthly subscriptions at $12.99.
- The company also offers student discounts. So, these subscriptions are the fundamental sources of revenue for Amazon Prime. Commercials get displayed as additional services for marketing.
- It also generates revenue by renting the movies and the shows temporarily. So, the subscribers can also pay for the content outside the subscription by watching the commercials.
- The parties that want to display their commercials on Amazon Prime must pay the company. So, commercials significantly contribute to the company revenue made through it.
Dealing With Amazon Prime Commercials
Amazon Prime shows do not get formatted according to the commercials. They might appear between exciting scenes. However, Amazon Prime content appears longer than the commercials. So, some users might not get irritated with them. Some users might also use the time to have snacks or only as a casual break. The users can remove the commercials by managing the content and devices. Accordingly, they can remove special offers or upgrade to a new account by paying more.
Conclusion
Commercials play a vital role in contributing to Amazon’s economy through Amazon Prime. Many other companies use this method. The subscribers might get irritated with the commercials. This platform might not eliminate the commercials as they contribute a lot to the financial growth of Amazon. But, it displays only the commercials related to the content accessed by the subscribers. Also, it has reduced the number of commercials for display.
Frequently Asked Questions
- What Are The Competitors Of Amazon Prime?
Answer:
Some competitors of Amazon Prime are Netflix, HBO Max, Disney Hotstar, Hulu, Peacock, YouTube TV, MX Player, and Roku. Most of these competitors use commercials as a method to increase revenue.
- Does Amazon Prime Stream According To The Countries?
Answer:
Amazon Prime streams different content according to the countries to follow the distribution and copyright laws. In 2021, it got spread across 22 countries such as India, the United States, Germany, Singapore, Japan, and more. India is the cheapest, and the United States is the most expensive country to watch Amazon Prime.
- What Are The Sub-Brands Of Amazon Prime?
Answer:
Some sub-brands of Amazon Prime are as follows:
- Prime Now.
- Prime Gaming.
- Prime Air.
- Prime Music.
- Prime Pantry.
- Prime Video.
- Prime Reading.
