Every caring person knows that it is not good to enjoy at the expense of someone’s suffering. The issue with the cruelty involved with the products that you enjoy is a worrisome dynamic. You want to enjoy putting it on, be it cosmetics, perfumes, or skin products but when you know that they were created using animal testing, it puts you off. It is a dilemma whether you want to use it or not and some will never want a product of such kind. Let’s learn ‘Is Estee Lauder Cruelty-free?’.
Talking about cruelty, one is curious to know if their favorite brand is cruelty-free or not. Estee Lauder is a favorite brand of many but are they cruelty-free? Estee Lauder was one of the brands that first introduced cruelty-free products thirty years ago. And they claim that they support cruelty-free products but as you research their business dynamics, the brand is cruelty-free but in a way, they are endorsing cruelty in their products indirectly.
So, what is the catch?
The catch is that the brand sells in a country like china and as you know the law in china is that they make it mandatory for animal testing, otherwise you cannot sell your products there. Estee Lauder has a huge market in China. So as a brand, they may not endorse the cruelty of animals but by agreeing to the requirements of the Chinese regulations to sell the products, the brand has agreed to abide by their rules. Now, it is up to the discretion of their customers to decide if the brand is cruelty-free?
The journey of Estee Lauder towards cruelty-free products
As mentioned, they took this journey 30 years ago and they were the forerunners of it. Their mission to go cruelty-free can be attested by their actions. For instance, they have joined hands with various organizations to fulfill this hard task of making their products cruelty-free by introducing synthetic skin technology twenty years ago to evaluate the effects of products on human skin. Estee Lauder partners with an organization that works towards the end of animal testing and they constantly work with universities, nonprofit organizations, and industry consortiums and research programs to create an effective approach towards ending animal testing. This holds if one looks at their partnerships. For instance, Estee Lauder has been working with Cruelty-Free International, Humane Society International, and Humane Society of the United, Institute for In Vitro Sciences.
The brand works with different members such as:-
- John Hopkins Center for Alternatives to Animal Testing (CAAT)
- European Partnership for Alternatives to Animal Testing, Cosmetics Europe
- Personal Care Products Council (PCPC).
How does Estee Lauder cooperate to make cruelty-free products?
Estee Lauder gives great care in using ingredients to final formulation through their integrated global research and development facilities that use innovative and latest scientific methods towards making non-animal testing evaluations on their products. But Estee Lauder does make animal testing mandatory if a regulatory body demands it. The brand makes a stance towards making its brand completely free from animal testing by taking the approach of increasing the knowledge of toxicology, skin biology by utilizing the latest modern scientific ways in silico, in vitro, and clinical. They are constantly on the mission of evaluating cosmetics ingredients to better their research and end animal testing on their products.
What does the brand do to ensure the end of animal testing?
They have safety experts and toxicologists that assess every cosmetics ingredient before they use it in their products. Each ingredient goes through government regulatory, governmental, and scientific bodies. The ingredients if required goes through experiments such as in vitro tests or computer-based models to have a deeper understanding of its safety.
Conclusion
This popular brand is a global company having 25 plus brands selling it in more than 150 countries. Their advocacy towards ending animal testing began more than 30 years ago and they continue to encourage the use of non-animal testing data to regulatory bodies that require animal testing of their products to make certain of their cosmetics safety. They are also big on constantly monitoring their consumers’ feedback and participate tirelessly in scientific and regulatory communities to stay up to date on ingredients and products. They work with global and local partners to end animal testing. Estee Lauder also works closely with key stakeholders to work on legislation that supports animal welfare, existing laws, and science. The brand is leading its stance towards making cruelty-free products globally through all these initiatives.
Frequently asked questions (FAQs)
1. Are there completely cruelty-free brands of Estee Lauder?
Yes, they have some products that have existing certification with PETA. They are Aveda, BECCA, Bumble and bumble, LE LABO, Smashbox, Too Faced
2. Can you count Estee Lauder as a vegan brand?
No, Estee Lauder is not a hundred percent vegan as you will find animal-derived ingredients or by-products in their products.
