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Loyalty programs are deployed by companies as incentives for customers to keep patronizing the brand. Most businesses fashion their loyalty schemes based on points that will be given to customers after they’ve patronized the brand. They give out these points as a reward for patronage, you can then later redeem the points at a later date in order to purchase another of the company’s products.
Esso is the trading name of ExxonMobil, one of the most reputable oil production companies in the world. Esso gives their customers the opportunity to earn loyalty points every time they buy a liter of fuel from Esso participating stations.
Stick with us as we explore ways to earn more and how you can redeem Esso loyalty points.
Does Esso Have a Loyalty Program?
Yes, Esso has a loyalty program to reward customers for every liter of fuel they purchase. With Esso’s Nectar loyalty program, customers can earn nectar points whenever they purchase products from Esso branded stores and fuel stations.
These points can be redeemed and used for several other activities, including buying fuel at discounted prices in Esso branded nations. You can also use your nectar points at popular stores like eBay and Sainsbury’s.
This program is particularly appreciated by Esso customers, especially in an economy where fuel and fuel products are common and prices are always fluctuating. The loyalty points offer a unique opportunity to buy fuel cheaply, at discounted prices, or on any other Esso affiliated business.
Therefore, you can see nectar points as a marketing strategy on the part of Esso management to keep customers coming. Customers will also be happy to patronize the brand, especially as points are given for any liter bought and can be redeemed at any Esso affiliated company or store.
Where Can I Earn Nectar Points?
Nectar points can be earned at any Esso branded station. It is important to note that, while Esso nectar points can be used to purchase or earn discounts on purchases at eBay, Argos, and Sainsbury’s, these points can only be earned when you purchase Esso branded products.
As such, if you want to participate in the Esso loyalty program, then the first step will be to register with the Esso app. After this, you can proceed to buy fuel at Esso branded stations. The more you buy fuel, the more nectar points you earn.
How Many Points Can I Earn Per Purchase?
As already mentioned, you earn Nectar points with every liter of fuel you purchase at Esso branded stations. This means that if you buy a liter of fuel; you will get one nectar point, and if you buy two liters of fuel; you will get rewarded with two nectar points.
You can also earn Nectar points if you patronize station stores and car wash. Esso offers two nectar points for every pound spent.
How Can I Keep My Nectar Points?
If you do not have a nectar card, then there’s no way to collect and keep nectar points. Your nectar points are charged directly to the card. If you do not have a nectar card, you can easily apply for one at any Esso station that is participating in the loyalty scheme. After getting the card, you will have to register it online before it can be activated and charged with your nectar points.
What Can I Buy To Earn Nectar Points At Esso?
You qualify for Nectar points when you buy fuel and fuel products and also use on-station facilities at Esso branded stations. These facilities include on-site stores and restaurants, and the car wash.
You can also earn Nectar points when you use nectar points to purchase fuel and fuel products at redemption stations.
Do All Esso Stations Offer Nectar Points To Customers?
It is not all branded Esso stations that are authorized to dispense nectar points to customers. Esso plans to expand the loyalty scheme to all available retail stations; you can check participating stations online at the Esso website.
How Can I Keep Track Of My Nectar Points?
How you earned and spent your nectar points will be clearly represented in your nectar app. Whenever you buy a nectar-worthy item at an Esso branded retail station, your card will be charged directly with the points. You can also pay for purchases using the nectar card issued to you.
Conclusion
Loyalty programs are quickly becoming popular in the petroleum retail industry. The Nectar loyalty scheme adopted by Esso is an example of loyalty programs in the fuel retail sector. Whenever you buy fuel at an Esso-affiliated station, you will be rewarded with nectar points. The conversion rate is one nectar point to a liter of fuel. You should also note that the nectar points do not affect fuel prices, rather, they can help reduce the amount you pay for fuel and fuel products at redemption stations.
