Stop & Shop is a company of supermarket which offers grocery items. It initiated its journey in 1892 as a minor mart which prepared across the US with the multiplication of its 415 marts. The services provided by Stop and Shop are of a florist, bakery, home utilities, gas, etc.
Pick up of Stop & Shop
The most reliable pick up service is availed by Stop & Shop store at Island City and Sunny side.
The customers are required to choose the products and place an order for the same either on the application or website. There are options for home delivery or in-store pickup. The home delivery options facilitate doorstep release of the order and pick up options enable you to pick your order from the nearby store.
Pickup is initiated after successful commands on the app or website, then a convenient slot will be provided. The employees track the buyer’s location and deliver them outside the store at your vehicle.
For home delivery, it is necessary to place an order of at least $30 and $2.95 is levied standard service charge on it. The company offers a free delivery service for the duration of 90days. Only the first order doesn’t specify the amount of minimum order else standard amount is decided to place a minimum order.
Ownership with Giant
Stop and Shop is a fully taken over subsidiary by Ahold, a Dutch supermarket runner. In the period from 2004 to 2011, the division was taken over with Giant Landover. In 2015, Ahold did the partnership with Delhaize Group which is a Belgian based grocery mart. The partnership got its full hold by 2016, thus it is named Ahold Delhaize.
Working with Instacart
To provide rapid delivery to its customers, Stop and Shop collaborated with Instacart which ensures delivery within 30 minutes at the doorstep of the buyer. There are more than 30,000 varieties offered at one destination from which consumers choose and reasonable prices along with discount coupons are offered to them. The last collaborating team, The Giant Co. offered speedily delivery to its customers within half an hour in the Mid Atlantic region.
Loyalty Programme of Stop and Shop
Stop and Shop’s Loyalty programme gained an award on America’s Best Loyalty Programme in Newsweek’s list.
The programme provided go points on every purchase made with stop and shop which made people enjoy various offers and discounts. Earlier, the loyalty points were credited only with gas purchases from Stop and Shop.
Contractual Changes and Issues
In 2007 there were tremendous arguments raised by the workers of Stop and Shop who demanded their health care compensation while the company believed in looking at medical bills and making payments thereby only. The workers wanted health care payments to be made in full and went on several strikes seeking approval for their demands.
The multiple rejections of their consent make them vote for the closure of stop and shop supermarket. The issue proceeded for a continuous three year period and negotiations were made regarding the health policies of the working staff. It was decided that full-time employees will be given contributions on every week for healthcare premiums and part-time employees won’t get any accessible benefit from the company. The practising staff is allotted co-payments as their healthcare premium.
After the end period of 2007’s contract, the issue was raised again in 2016. The company displayed the money requirements for further agreement formation in resolution to the issue. This brought out a solution with awarding employees for Sunday off and other federal holidays will also make payment by the mart to workers. The company also mentioned the deductions in pensions due to the rise in healthcare amounts. This also unsatisfied the workers and lead to increased strikes day by day which was ended by Ahold Delhaize with a loss bearing of $345 million sales.
SWOT Analysis of Stop and Shop
Strengths:-
* Good brand image
* Fixed Investment price for new store building.
* High Rate of Interest in market segments.
Weaknesses:-
* Least performing quality in market peripherals.
* Difficulty in replication of store size.
* Higher reliability on manufacturers for monetary benefits.
Opportunities:-
* Growth with market acceptance.
* Should make its organisation stable for finest results.
* A move towards adopting the hybrid method of pricing.
Threats:-
* Tough competition between new and traditional channels.
* Least price offering competitors are growing.
* Dropping shares from US food service.
Conclusion
Stop and Shop is forming an elongated chain of grocery stores since 1892. The store offers both home delivery and a curbside pick up facility which provides reliability and saves time for its customers. It is held by Ahold Delhaize who ended up the conflicts of employees who were on strike due to the least healthcare premium benefits. The preview of SWOT analysis enables the smooth functioning of Stop and Shop.
