Grandy’s is a restaurant chain serving homestyle food. It started working in 1972 and it has its headquarters in Nashville, Tennessee. The restaurants serve country-style food in parts of the US. Let’s learn ‘What time does Grandy’s serve lunch?’.
Which time does Grandy’s serve lunch?
The lavish menu of Grandy’s includes special timings of lunch. Breakfast is scheduled from 7 am to 11 am after which lunch takes place starting from 12 pm to 4 pm. The items included in lunch and dinner are the same for their customers. Some of them are as follows:-
- Fried Chicken Meals (Pieces as per the preference)
- Southwestern Grilled Chicken Meal
- Roasted Chicken Meal
- Fried Steak Meals (Single/ Double)
- Pot roast Meal
- Catfish Meal
- Chicken Sandwiches
- Nugget Meal
- Drumstick Meal
All the above stuff includes sides as well to add more attractions.
Know Grandy’s Better
The Grandy’s offered many extravagant varieties but Spicy Shrimp Popcorn made the franchise gain more popularity and sales.
Grandy’s is held by Souper Salad Inc. and Danny Meisenheimer supervised the company. He reviewed that Spicy Shrimp Popcorn was offered in the Lent season for Catholics for 40 days. The company failed to release 68 units comps in the chains but still hiked up its sales.
The popcorn shrimp is provided along with a dinner roll for $4.99. The main servings of Grandy’s include butterfly shrimps, catfish meals, and seafood. The main sales are increased due to these offerings.
To escalate its sales, an add-on for a quarter-pound of popcorn shrimp is availed at $1.99.
The most attractive servings of the restaurant include fried and roasted chicken items in all its stores.
Rebuilding the Brand
The new rebuilding of the brand was led by CEO Tim Taft in the middle period of 2008. The team worked on initiating a third part expansion technique which included unique products to escalate the brand image.
The growth rates of stores under their franchise grew at an increased rate by November 2008. The sales were also apparent among all its new stores.
A new campaign was inaugurated in April 2008 which focused on opening new stores for popularising the franchise. Though the creditworthiness of the market was low at that phase, still the company strived to cope with good profits.
To bring uniqueness to the stores of the franchise, the new theme was adopted with color coordination of seating and other vibes. This significant change created a great ambiance for the visitors.
The rebuilding brand included other factors like different uniforms of working staff, unique strategies of marketing, and suitable packaging for pick-ups.
To progress the franchise most productively, the company stays in touch with its regular customers by asking them for reviews, new changes, food quality, etc.
SWOT Analysis
For stabilizing the company in the market’s tough competition, Grandy’s analyzed its Strength, Weaknesses, Threats, and Opportunities in the following manner:-
Strengths-
- Maintaining quality food and hygienic standards in all its stores.
- The combos of food products for the best meal serving is a great buy for saving money with extra benefits.
- Different menus for breakfast and lunch+dinner offer a good variety to the consumers.
Weaknesses-
- Shortage of staff in hiked order periods creates inconvenience to buyers.
- Overcrowding leads to a shortage in supplies of specific food items.
- It is challenging to change according to customers tastes and preferences
Opportunities-
- Offering sides in the menu to satisfy additional cravings attracts more customers.
- Offering dietary meals in breakfast for health-conscious customers such as chicken sandwiches.
- Serving the most effective homestyle food cost-effectively.
Threats-
- It is mandatory to raise standards with rival companies, KFC which serves the same food items.
- The company gained popularity for offering shrimp popcorn if there is a shortage in supply of shrimps, there will be difficulty in serving them to the consumers.
- Rivalries offering low prices of the same products can shift the consumers to another restaurant.
Delivery Service of Grandy’s
To promote more convenience and reliability to its customers, Grandy’s provides both pick-up and delivery services to its consumers by ordering online. Following steps are needed to be followed for placing your order online:-
Step1: Grandy’s has its collaboration with Seamless which allows you to select your order.
Step2: Specify your address in the app to locate nearby Grandy’s store.
Step3: Select your preferred food items.
Step4: Make the payment by the most convenient method and get some rewards or offers in return.
Step5: Choose the time slot in which the consumer is available for pickup or delivery.
Conclusion
Grandy’s is a special food serving franchise that offers homestyle food servings made freshly for each of its consumers. The major benefit found by the consumers is its customization food facility in all its meals menus. It provides special packaging to maintain the adequate temperature while making deliveries at distant places. The company also offers contactless delivery to avoid the spread of the pandemic and ensure safety.
