With the increase in competition among the retailers, many of them are coming up with reward programs to attract customers to do business with them. The stores are embracing different types of reward programs depending on the products and services they are offering and the target market they wish to attract to their stores. A cashback program is becoming extremely popular, a practice where retailers are refunding some percentage of the purchase money to the customer. Hence the customer has to spend for them to earn or spend to save. So, does Murphy’s do cashback?
Murphy gas stations are offering cashback rewards to the customers who fuel their vehicles with them at the Murphy’s the USA and Murphy’s Express locations. The customer has to visit the station, fill their vehicles, pay for the gas using their credit cards or Murphy’s USA fleet Card and get a cashback reward from the station to their credit cards. This attracts more customers to fill their gas at Murphy gas stations as they will be able to save some percentage of their gas bills. Murphy’s stations also end up selling gas to more customers attracted to the program.
Overview of Murphy’s USA Fleet card
Murphy’s offers interested businesses a fleet fuel card that they use every time they purchase fuel and get rewarded cashback hence saving, enabling customers to track and control their fuel spending.
- Fleet card cashback rewards
Murphy’s offers customers using fleet card cashback rewards up to 6 cents per gallon whenever they purchase fuel at the Murphy’s the USA or Murphy’s Express gas stations which are earned after payment of balances. The cashback schedule is as outlined below
- 200-499 monthly gallons – 0.5 cents per gallon
- 500-999 monthly gallons- 1 cent per gallon
- 1,000-3,99 monthly gallons- 2 cents per gallon
- 4,000-7,999 monthly gallons- 3 cents per gallon
- 8,000-11,999 monthly gallons- 4 cents per gallon
- 12,000-14,999 monthly gallons-5 cents per gallon
- 15,000+ monthly gallons- 6 cents per gallon
How to apply for Murphy’s USA Fleet card
A customer interested in the fleet card visits https://www.murphyusafleet.com/
Click on the Apply Now button displayed on the home page
They then are required to fill in their applicant information, Business information
Reads the terms and conditions outline, check the box and submit their application.
Fees charged on Fleet Cards
Murphy’s charges the business for using the fleet card.
Below are the fees
- $40 for setting up the Business account
- $1 per card monthly fee
- $2 per card to replace a card
- $25 per Reproduced Purchase Activity Report request
- $15 per hour for general research
- $50 monthly per reactivation
- $1.25 per transaction of Truck Stop Transaction
- $50 for a returned item
- $10 for paper invoice and reporting
- 2% fee for international currency conversion
The fee should be paid within 15 days after Billing Cycle subject to $75 or 8.99% whichever is the higher penalty for late payment
Murphy’s Fleet card advantages
Below are some of the advantages that businesses get to enjoy when they use the Murphy’s Fleet card.
- Businesses save on their spending by getting cashback up to 6 cents per gallon
- It is accepted for purchase at Murphy’s the USA, Murphy’s Express, and 95% of other U.S gas stations
- Customer service is available 24/7 to assist with inquiries or complaints
- Business benefits from discounts when they purchase tires or pay for hotel rooms
- Helps businesses to be able to track and control their expenses by providing them with reports and real-time updates.
Murphy’s locations
Murphy’s has 1,500 gas stations in over 1, 000 cities across 26 states in the United States with Texas having the majority of these gas stations. Customers in need of getting rewarded their cashback for fueling can visit any of these stations.
The states are as follows; Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, and New Jersey
Advantages of cashback
A cashback program targets to benefit both the customer and the retail store during purchase. Below are some of the advantages associated with it.
- Saving by customers
Customers save money for every purchase they make using their credit cards encouraging customers to purchase more for future use.
- Increase sales
Murphy’s gets to attract new and existing customers to purchase their products increasing their sales volume increasing their income.
- Use cashback anywhere
The percentage of the purchase price that a customer gets back can be used by the customer to shop for goods and services from other stores.
- Competition or market relevance
Murphy’s offers competition to other gas stations operating in the same space ensuring they remain relevant in the market.
- Increase customer loyalty
A cashback program makes customers more loyal to Murphy’s as they end up saving more with every purchase during the reward program, will always be on the lookout for the reward programs offered, and refer their family and friends.
- Promoting the use of credit cards
A cashback program promotes cashless transactions at stores reducing the risk of a store losing money to thieves or robbers or in this era of Covid-19 reducing risks of staff and customers being infected by the virus.
Conclusion
Every retail store aims at winning customers and being able to retain them. For this to happen, a store has to come up with a well-structured market strategy, its method of implementation, method of passing the information to the public, set up resources responsible, incentive structure, etc. A cashback program being a marketing strategy must meet these conditions for it to be effective and for both the store and the customer to benefit from.
