Amazon is the biggest e-commerce platform. There are several services given out by Amazon. Amazon has made its name and is a trusted source for many years now. It started with a simple concept but now has evolved into a big platform. Let’s know What Font Does Amazon Use?
Amazon sells several products to customers at an average rate. The main way to attract customers to an e-commerce platform is by its approach. When we talk about e-commerce platforms, they should be readable and formatted. For the same purpose, Amazon uses its different font styles named Amazon Ember and Bookerly.
What Is Amazon?
Amazon is an American multinational company mainly focused on its technical services such as e-commerce platform, cloud computing, digital streaming platform, etc. Amazon has gained the tag of being the world’s most trusted and biggest brand. Amazon.com is an e-commerce platform known for its expanded services. Amazon provides several products to customers around the globe. The services provided by Amazon have gained the trust of people just because of its clear policies. Amazon allows third-party sellers to sell their products using its platform. It also allows proper delivery of the purchased product either provided by the third party seller or by Amazon itself.
Amazon E-commerce Platform:
Amazon E-commerce Platform is used for selling several products through its medium. The e-commerce platform has its products showcased clearly for the customers to see. Along with that, the whole e-commerce platform is specially designed and developed by Amazon-specific font style to develop a better understanding between the customers and product description.
Fonts Used By Amazon:
The main font used by Amazon was Amazon Ember. However a few years, Amazon underwent a few changes including its font. In the year 2015, Amazon got its new font decided to be named Bookerly.
Here are both the fonts given below separately with their features.
Amazon Ember
Ember font is a derivative of the famous font name Arial. Amazon Ember offers good visualization of text with utmost clarity. The font does include stylish alphabets as per the needs, but it is still a formal type of font when compared with many other fonts available.
Bookerly
Bookerly was started to be used in the year 2015. Even though there are not many significant changes available between the two fonts used by Amazon separately. It did convey the changed method to customers by providing more clarity and recognizable text fonts by getting the change. Bookerly is now the default font of Amazon used on its website, application, and Kindle platforms. Bookerly made it possible to increase better user experience along with the ability to provide better visibility in low-quality environments.
How The Fonts Are Used?
- Fonts can be used in the light, medium, or bold displays.
- Amazon has specified criteria for posting the texts under particular displays only.
- For example, the headline should always be written in Amazon light font display.
- The font can be either Ember or Bookerly.
- To text subheadings, they should be typed in bold text only.
- The body part should be typed in a normal font display as per the need.
Amazon Logo Fonts
Amazon has gone under revolution with its logo for once in its whole lifespan until now. The first logo of Amazon consisted of two different font styles used. The names of the fonts were Officina Sans Bold and Officina Sans Book. The “Amazon” part of the logo was written with Officina Sans Bold, and the “.com” part was written with Officina Sans Book. This logo was applicable from 1998 to 2000.
The new and current logo of Amazon also consists of two different fonts specially designed for the same purpose. The fonts were specially designed to make a logo of Amazon. The names of fonts are Franklin Gothic and Helvetica Neue. The “Amazon” part is covered by Franklin Gothic Font and the “.com” part is covered by Helvetica Neue font.
Conclusion
Amazon is the most reliable e-commerce platform. They are always in a phase to make things better for their customers. For the same purpose, Amazon has made its website and application all in one font. This font is used for a better customer experience by giving out more clarity in reading and understanding concepts. The most famous and Amazon-used fonts are Amazon Ember and Bookerly.
Frequently Asked Questions:
- Can I download Amazon Ember Font?
- Yes, Amazon Ember font is available for download under certain conditions.
- Is Amazon Kindle in the same font as Amazon?
- Yes, the font agreed by Amazon is then passed over to all of its serviceable platforms. They all follow the same font style. For now, Bookerly is used by Amazon and Kindle.
- Is the Font designed for the Amazon logo available for download?
- No, the font was designed specifically for one purpose only. And I’m current scenario, it is not available for download.
