Founded in 2008, Zomato is an Indian Multinational restaurant aggregator and food delivery company. It helps its customers by not only serving and delivering food but also providing them with information, menus as well as reviews for the best dining experiences in select cities. Let’s know about Zomato’s Competitive Advantages.
With over 1.5 million restaurants and a plethora of ratings and reviews, it provides the fastest delivery to satisfy the hunger pangs of people. From biryani to pizzas they have got us all covered. Having Swiggy as its prime competitor, Zomato has kept abreast with the changing market dynamics to experience growth and retain customers. It is said that Covid-19 was nothing less than a black swan event, but the way technology has progressed, it has got so much easier to experience and order things just with a few clicks taking some seconds.
People were restricted from moving out of their homes but wanted to satisfy their cravings which they could experience at restaurants, hotels, and cafes. This got so much easier when food delivery partners delivered it right at our doorstep. The instructions Zomato has listed like – pay online to experience cashless delivery, click if you want no contact delivery, click if you do not want cutlery since they are increasing awareness towards climate change, shows how they adapted to the pandemic scenario taking into consideration the needs of both people as well as the environment.
Zomato having Swiggy as its prime competitor still has a lot of advantages both competitively and economically. They can be stated as follows.
Zomato’s Competitive Advantages
- Pricing – The innumerable offers they have starting from free delivery on the first order to innumerable cashback and discount coupons on subsequent ones either for paying online or ordering above a minimum mentioned amount, help them by not only increasing their sales but also satisfying the customers by offering exceptionally good pricing.
- Product and Place – They list all the reviews whether good or bad so that a customer can read the same and keep them in mind before offering food from a particular joint or visiting the same. They display the menu and also the ambiance and food so that people can consider the same and make their decision. Moreover, they mention the cost for two people for a particular place along with intricate details like indoor seating options, valet parking available, alcohol servings, time till which the place remains open, types of cuisines which are served, and a lot of others. What makes Zomato stand out is the high-quality Search Engine Optimization (SEO) and high engagement business model.
- Promotion and Advertising Strategies – Zomato has a distinct advantage of being the “Google of food”. It is a go-to application for Indian customers whenever they think of food. Moreover, the way advertisements are rolled gives it a strong edge over its competitor, Swiggy. From banner ads to phone and email notifications they have left no stone unturned to engage the population. The user interface is so simple and friendly that even people with little experience in ordering online can easily understand and do the same.
- Customer Engagement – After the pandemic and the vaccination drives, as soon as one orders food, they reflect that their delivery partner is vaccinated along with his body temperature mentioned which goes a step forward when safety and security of customers are concerned. The suggestions of restaurants and food joints which they provide after detecting the location engages the customer in such a way that they can know from where the best quality food can be offered. They can even compare the pricing and quantity of the same.
- Service – In this age of technological developments, companies are shifting from product to service. Food plays a vital role, but fast delivery also is of prime importance. From tracking the delivery person to the estimated time of delivery, everything is covered with excellent Google-map services. Customers are looking forward to experiencing different and unique things and this makes the company set its image right when it comes to timeliness and punctuality. The support service provided by the company’s team is extremely efficient compared to Swiggy’s. They resolve the issue and make the customer satisfied by addressing his/her queries efficiently.
Thus, it can be said that to experience sustainable growth, it is exigent that companies keep innovating themselves to meet the PEST (Political, Social, Environmental, and Technological) Changes. They have to keep upgrading themselves so that they can be on the growth phase consistently. Zomato has leaped forward for its customers and that is why the company can make an impact on its target audience. To grow efficiently and effectively, the company has taken several measures, implemented changes wherever necessary, addressed grievances to be better equipped with challenges to taste fruits of success.
