Kellogg’s Reward

Kellogg’s is an American multinational company that is one of the famous food manufacturing and processing companies. Kellogg’s is the trade name of the company, founded on February 19, 1906, that was 116 years ago as Battle Creek Toasted Corn Flake Company and was founded by Will Keith Kellogg. It is headquartered in Battle Creek, Michigan in the United States. kellogg’s is served worldwide. It is one of the most profitable companies in the United States with a net worth of more than US $ 1.344 billion, with 34,000+ employees. This article explains ‘Kellogg’s Reward’.

Kelloggs Reward

Kellogg’s products and its brands

Kellogg’s, the food processing industry produces the following products.

  • Cereals
  • Cereal Bars
  • Crackers
  • Frozen Waffles
  • Fruit-flavored snacks
  • Toaster Pastries
  • Vegetarian foods

Kellogg’s has its brands, namely 

  • Eggo
  • Cheez-It
  • Corn Flakes
  • Frosted Flakes 
  • GardenBurger
  • Pringles 
  • Rice Krispies
  • Sunshine Biscuits

More about Kellogg’s

Kellogg’s main motive and the statement it says is that “Nourishing families so they can flourish and thrive”. Kellogg’s products are available in more than 180 countries. It has its largest factory at Trafford Park, Greater Manchester in the United Kingdom, and its headquarters in the United Kingdom. Other offices of Kellogg’s are in Chicago, Dublin, Queretaro City, and Shanghai. Kellogg’s is a successful company. It holds the Royal Warrant from Queen Elizabeth II and the Prince of Wales.

Kellogg’s Loyalty Program 

Kellogg’s provides its loyalty program known as the Kellogg’s family rewards. It follows the principle of “show it and do not say”. Unlike other companies, Kellogg’s gives more relevance to its products than its loyalty program. 

Kellogg’s membership registration

Kellogg’s loyalty program starts with registrations. It welcomes its members with an attractive registration page. The company asks for basic information. Basic information includes name, gender, date of birth, email id, etc. Once the information is given, a verification code is sent to the registered email and the customer has to verify the account using the code. Once the customer verifies the account, he/she has become an official member of Kellogg’s. 

The registration process is fair and quick. During the registration process, basic information is all they ask for. Later, it proves the option to complete the profile that will get the member bonus points. This is one of the rewards programs already that too with a few tweaks.

Ways to get Bonus points

There are a few ways to earn the bonus points. Kellogg’s sells its products through the retailers, so the customers can get a reward when they upload the receipts. To get the bonus points, Kellogg’s has issued 3 actions:

  • The receipt uploading page shows the customer differently and the right way to upload the receipt, the receipt can be both digital and physical. It provides a tutorial video that gives 100 points to the customer who watches. 
  • Uploading the very first receipt yields 100 bonus points. This motivates the members to give it a try.
  • The loyalty program runs a limited-time donation campaign, enabling the property of donating to a good cause. 

Transactional and non-transactional activities can also earn the customer bonus points. One way is to upload receipts to earn points. The company runs limited-time campaigns and buying and uploading new product receipts can earn the customer a few points that are worth double points. In the case of non-transactional activities, Kellogg’s loyalty program motivates the profile completion like the first-time upload of the receipt, redemption of first-time reward, etc. 

Kellogg’s Reward

There are a total of six different awards. Four of the awards can be acquired by the customers and two of the awards can be accessed by individual customers or an individual of an administrative team. 

Kellogg’s loyalty program and rewards provide a lot of ways to earn points. The earned points can be spent in the rewards catalog and can be used to exchange for buying products. Kellogg’s gives colorful rewards to its customers because of its large partner networks Kellogg’s rewards. It provides physical and digital rewards, along with gifts, and gift cards for free. Kellogg’s program provides a wide range of rewards and it offers,

  • Branded merch like backpacks, tumblers, etc.
  • Coupons, Restaurants and movies.
  • Donations are taken to charity.
  • Draws for the prizes.
  • Digitally downloadable games for kids like coloring books, matching, etc for free.
  • E-Gift cards for their partners like Barnes & Noble, Nike, Sephora, and Xbox.
  •  Recipes for free

Loyalty App 

The only platform where Kellog’s family rewards are lacking is mobile support. The company misses valuable customer touchpoints without a supporting loyalty app. For the new customers, it will be easy if they can upload receipts using a mobile application. Applications now support easy one-tap enrollment and streamlining the easy registrations. The application can help to stay in touch and connected with the customer. It provides regular push-up notifications to inform them about the latest offers, rewards, and ongoing deals. 

Kellogg’s Family Rewards Review

Considering the pros and cons of Kellogg’s family rewards program, the advantages outweigh the disadvantages, so they are on a better track. They can improve their business, profit, and interaction with their customers and can make it more effective. 


Kellogg’s is an American multinational food processing company. It has become one of the best-known brand names in the market. It has been tacked on tables for breakfast for more than 100 years. Kellogg’s sells its products worldwide and impresses its customers with high-quality food products. Kellogg’s family reward program allows the members to earn points and use that to buy products.  

Frequently Asked Questions

1. What is the main product of Kellogg’s that is famous for?

Kelloggs is best known for its breakfast cereal corn flakes. That has been improved and evolved ever since its invention.

2. Do free coupons work for Kellogg’s products?

Free coupons work for Kellogg’s products. Enjoy the free coupon on favorite products and other brands. Grocery coupons are available for the customers, all the customer needs to do is to click, print, and save.

3. What are the core values of Kellogg’s?

Kellogg’s is known for its core values. These values include the commitment to excellence, collaboration to its core, reflection, and inspiration to look forward to. 

Kellogg’s Reward

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