Creed is a Paris-based multinational perfume house founded by James Hendry Creed in 1760. It is currently owned by the company BlackRock Inc. Creed’s marketing masterpiece was Aventus, introduced in 2010 and it became a huge commercial success. The mission statement of Creed is “to create highly original fragrances of extravagant quality” and it is a family-oriented, classy, luxurious brand of perfume. Creed is one of the most expensive brands of cologne and perfume. Even though it is a high-end purchase, the exceptional quality and natural ingredients for its manufacturing have been highly appreciated by the users and it still stands among the top brands of perfumes in the world. Now let us look more into the reasons why Creed is so expensive.
Reasons For Its Expensive Nature
The traditional method of perfume making
Even though Creed has been making perfumes for more than 250 years, the methods used for making them are traditional and a century old. It is said to be entirely handmade and uses no machines to harvest and mix the essential oils and other ingredients to make the scent. They employ a large number of employees in accomplishing this task and they are given training for the same. Due to this reason, the process of manufacturing is extremely slow compared to other companies’ perfumes and the supply can never reach the demand. This is one of the natural reasons for increasing the price of Creed perfumes.
Also, as there is a requirement for a large number of employees, the expense of the company increases (payment of wages and other incentives increases). This in turn results in an increase in the price of the Creed perfumes.
Brand Value
In the early stage, King George III was one of the Creed’s high profile clients, and later on, they have been enjoyed only by nobles and the rich. Thus it came to be used exclusively by wealthy people. By this, it turned to be marked as a luxury brand and the luxury brand status comes with the luxury brand price. It started symbolizing their social status to a large extent. Many of them looked for the price tags and wanted to use the perfume which cannot be afforded by most the other people. They looked for exclusivity and it became a part of their identity.
Ingredients
The ingredients used for making Creed perfumes are extremely rare. The experts are being sent across the world to collect the required ingredients to create the aroma that they specify and they make sure that such a scent is not being created by any other companies. The experimentations are being conducted to check if the specified ingredient created a particular aroma and a long range of trial and error tests were conducted during the manufacturing process. If their tests conclude with the required product, they create the formula and start producing more. This points toward the need for these rare ingredients in large quantities which increases the expenses of the company. To cover the expenses, the company is compelled to increase the price of the perfumes.
Limited Production
Many of the above said factors like hand-making, rare ingredients, etc. point toward the limited production of Creed perfumes. Also, the process is slower and the ingredients may be seasonal as well. As the demand for the product does not meet the supply due to their deliberate actions of adopting traditional practices, the price of the products will never come down.
Cost of Shipping
The cologne of Creed comes from France. So, Creed will have to pay huge shipping charges. The tariffs and international trade taxes that the company has to pay will in turn reflected in the price of the product.
Also, Creed has to put great effort into packaging the bottles to avoid breaking bottles and loss of fragrance. A simple error can cause a huge waste of money and harms their reputation. Creed uses high-quality packaging materials and designs as a part of its customer experience.
Glass Bottles
Not only the ingredients but also the glass bottles of Creed perfumes are expensive. They use a single glassmaker to create the bottle and each fragrance will have a separate bottle designed to tell the story of that fragrance. Pochet de Couval is the glassmaker that creates bottles for Creed perfumes and their charges are also extremely high. Each bottle is unique and for this reason, even the bottles play a huge role in the high price of Creed perfumes.
Innovation and Uniqueness
None of the Creed perfumes are the same. Each one has its own character and vibe. Only a single Creed perfume can give a particular smell and thus it is unique. The company uses a variety of ingredients and several experimentations are carried out before finalizing a new formula. Thus the innovative nature is never faded.
Conclusion
Creed with its wide range of perfumes with unique scents and supply over several areas like Paris, London, New York City, Beverly Hills, Sydney, Dubai, Kuwait, Vienna, Mexico City, Milan, and Miami has been successfully running its business for over centuries. Even though it is claimed to be one of the most expensive perfumes in the world, there has been no declination in the percentage of customers purchasing the Creed perfumes. The effort that the company puts into creating a new scent can be considered the main reason for its expensive nature. Due to the quality and authenticity of the product, this price can never be called unreasonable. However, the Creed has proved that the level of customers can be maintained and business can be successful just by offering quality products and not by selling products at a lower price.
Frequently Asked Questions
- Is Creed cheaper in Paris?
Yes, the price of Creed perfumes is lesser in Paris compared to other places. The price of a product also depends on the shipping costs and other charges. Due to this reason, Creed perfumes have variations in their prices in different areas.
- Does Creed offer samples?
Yes, Creed offers two complimentary samples with every full-size product order.
- How can I receive Creed perfume as soon as possible?
If you pay an additional fee of $50 for the order, you can receive the product the very next day.
- I have opened the perfume and I am not satisfied with it. Can I make a return?
No, Creed perfumes can be returned within 14 days of purchase only if it is unopened and unused.
