Amazon is a very successful company that we happily shop with and benefit from its side features. It also offers many methods of selling to companies. Amazon Live stream is one of these methods.
Amazon Live, which entered our lives in 2019, is the area where you can sell online to your followers and buyers with more effective methods. This feature, which isn’t heard much but is actually always in our lives, allows you to contact the audience directly. While promoting your product to your audience, you can easily answer the questions they ask about the product.
Amazon.com states that “Amazon Live takes the fun and interactive nature of live video and joins it with online shopping,” “Bring products to life by featuring them in your product carousel. Features like product highlighting, live promotions and chat help you engage with your audience during your streams.”
Live Stream Only
We don’t want you to think of Amazon Live as a video streaming platform. It’s a feature that currently allows fully live broadcasts. Maybe you can upload a maximum of 5 minutes of summary video where you can report your live broadcast. The platform doesn’t want the videos you have recorded before to appear as if they were recorded before. Every work done should be a live broadcast.
Use Amazon Live
Amazon Live is free to use. No payment is required during registration. Also, you don’t need a lot of knowledge about that. Designing the online shopping logic open to everyone, Amazon offers the Amazon Live feature in a simplified way. After registering, a few steps will be enough for you to make your sales.
To take advantage of Amazon Live:
- We will use the Amazon Live Creator application. The application only works on IOS devices. After downloading the app, sign in to your business, or influencer account. Then create your Amazon Live account.
- Specify your business or account name.
- Add the products you want to sell.
Now your account is ready! You can sell your products more efficiently in contact with people on live broadcasts. You shouldn’t start broadcasting live right away. You have to try to learn completely through practice. We recommend taking advantage of the Amazon Live practice and preparing ahead of time.
What are Amazon Live Levels?
Amazon Live has three different levels. As your awareness rate will increase according to the levels, you can benefit from more features as your level rises.
Amazon Live Levels:
- First level: Rising Star
Once you download and start using the Amazon Live Creator app, you’ll be on the Rising Star level. You are the eligible account for streaming and you can share links to your live streams. The followers you will acquire will receive your notifications from the Amazon Shopping application when you start a live broadcast.
You’ll appear in the Amazon Live listing, related product searches, and the “live now” list.
Details of your products appear at the bottom of your live stream.
- Second Level: Insider
To reach the Insider level, you must have streamed for a minimum of 90 minutes in 30 days.
You have all the Rising Star benefits.
You will be placed at the top of the Amazon Live page, as your live stream will appear in Rising Star placements.
- Final level: A-List
To reach the final level, A-List, you must have broadcast 1000 minutes in 30 days, made 5000 sales, or sold 100 units in 30 days.
You have all the Rising Star and Insider benefits.
You can have exclusive access to Amazon Live opportunities.
The Amazon Live Creator support team will prioritize you.
You will appear on the Amazon.com homepage, as you will appear on all Rising Star and Insider placements.
What Are the Advantages?
• Don’t Wait to Be Discovered!
Amazon Live allows you to reach many people. In this sense, Amazon Live opens the doors to being discovered for you. Promoting your product live will make it easier for your customers to find you. As you will promote your products better, you cannot even imagine how many people you can reach!
• Interact with Your Customers Instantly.
There is a chat area where your customers can ask you questions during the live broadcast. You can easily answer questions from this area and chat with them. Human relations are very important in business. The more connections you make, the more likely they are to choose you. The fun, happiness, and excitement you will experience will attract the attention of your customers. The one-to-one communication of customers with their sellers enables them to establish a strong sense of trust between them. Thanks to this bond, they will prefer to buy the products from your market.
• Promotions and Discounts
When a product is on sale, increases the likelihood of its purchase. Why would they give more money instead of getting it cheap? You can create special promotions and attract potential customers during your live broadcast on Amazon Live. You can get more views by making special discounts for your viewers. At the same time, the limited time that occurs allows viewers to buy quickly.
Just Before Going Live
We would like to convey some information that you need to pay attention to in order for your content to be of high quality and interesting.
Gather Equipment
A good microphone and camera will make your brand look more professional. This isn’t a requirement; it will only get you more engagement.
Highlight Your Products
Highlight your products in your live stream to stand out on Amazon Live. Allow your customers to review the product while listening to you.
Long Live Broadcasts
If you want people to watch, be mindful of storytelling in your live streams. For this, you can keep your live broadcasts for a minimum of 30 minutes. Set the average time.
Analyze
Amazon Live prepares reports for you to make your live broadcasts more efficient. Review analytics frequently. This way you can understand more clearly what you need to do.
