Ferrero Rocher is probably the first name that comes to your mind when you think about Premium, delicious Chocolates. However, the main reason why the majority of people get discouraged from buying a pack of Ferrero Rocher is their immensely high price point. Let us know ‘Why Is Ferrero Rocher So expensive?’.
Why Is Ferrero Rocher So expensive?
Ferrero Rocher has been in the chocolate industry from the year 1982 and was first launched in Europe. Even though there are several reasons for their high price point – some of them being their special ingredients, their secret production process, their rigorous testing process – the main reason behind the chocolates being expensive is something known as Perceived Value
Investopedia.com defines Perceived Value as, “the customers’ evaluation of the merits of a product or service, and its ability to meet their needs and expectations, especially in comparison with its peers.” In simpler terms, when a customer pays more for a product, they value it more. And once they value it more, they are ready to pay more for the product, and the cycle continues. Ferrero Rocher, from its time of inception, has been charging a very high price for its chocolates and has marketed itself as the most premium gift one can think of if they are thinking of chocolates.
However, Perceived value is not the only driving force behind the high prices of the Ferrero Rocher Chocolates.
Other Reasons Behind The High Price Of Ferrero Rocher
- Ingredients
- Unique Production Process
- Intelligent marketing
- Packaging
- Strict Quality Control Measures
Ingredients Used
If one looks at the ingredients used in a Ferrero Rocher Chocolate, it is pretty evident that mostly all of the ingredients used are very commonly available in the market. But the company sources the ingredients from very sustainable options, especially hazelnuts.
One Ferrero Rocher chocolate contains One Hazelnut, which is roasted first and then encased in a thin layer of wafer, and then it is filled up completely with Hazelnut Chocolate. After this, it is covered in Milk Chocolate, and on top of that there is an addition of chopped hazelnuts
As far as other ingredients are concerned, A Ferrero Rocher Chocolate contains skim milk powder, milk chocolate, cocoa mass, cocoa butter, sugar, vanillin, palm oil, butter oil, low-fat cocoa powder, whey, and wheat flour.
Unique Production Process
Advertised as “The Golden Experience” right from the beginning, the chocolate sparked interest in the premium chocolate industry right from the moment it was introduced to the market.
On top of that, Ferrero Rocher takes strict measures to ensure a very secretive production process, something which can be compared to Coca-Cola or even NASA for that matter. They have strict rules and regulations, some of which even ban workers from carrying notebooks and smartphones inside the production facilities.
For the first time in the history of the company, Ferrero Rocher allowed journalists to take a look inside their plant in 2011. Since then, very few journalists have been allowed to visit the production plant of the chocolate manufacturer.
In the year 2018, the chairman of the company did his first-ever interview with an American Media Outlet.
But the secret recipe and the production technique of the chocolate remain a secret to date.
Intelligent Marketing
Ferrero Rocher has marketed itself as the perfect gift for any occasion, be it birthdays, valentine’s day, Anniversaries – you name it
Their unique taste and premium look and feel have made them a very popular choice for gifts.
Packaging
One of the USPs (unique selling proposition) of Ferrero Rocher is that the chocolate looks premium besides having a premium taste. And one of the major factors contributing to that is the beautiful packaging that the chocolates come inside.
The shining gold wrappers of the chocolate have an air of luxury and sophistication that other chocolates simply don’t have. It is something that is bound to catch your attention. However, these golden wrappers and labels come at a price. The company acquires these from high-end and reputed packaging suppliers. In addition to that, the company also ensures that the packaging used is recyclable, which only increases the costs. All of these factors add to the production cost of the chocolates
Strict Quality Control Measures
Another reason for the high price of the chocolates is the stringent testing or quality control that each chocolate passes through.
Ferrero Rocher hires experienced tasters from all around the world to ensure that the taste of every batch of chocolate produced is up to the mark. To be selected as a taster in the company one has to correctly identify the difference in the flavors of sweet, bitter, salty, and umami.
One more example of the rigorous testing process is that executives are hired to find the smallest cracks in the wafer that lines the hazelnut inside each chocolate.
It is quite evident that these top tasters come at a cost, and a lot of chocolate is discarded if they don’t meet the requirements, which only adds to the cost.
Conclusion
There is not a single person in the world, who wouldn’t have their hearts filled up with pleasure and happiness if they are gifted a box of Ferrero Rocher. It is one of the most consumed chocolates on the planet, and people love them. So far, the high price of the chocolates hasn’t harmed the company in any way, instead, it has made Giovanni Ferrero, CEO of Ferrero, the richest man in Italy. So even if the high price is a point of concern, people know that there are very valid reasons behind the price point of the chocolate being so high, and thus, people don’t hesitate to turn to Ferrero Rocher when they are looking for the most Premium Chocolate Experience.
Frequently Asked Questions
- Is Ferrero Rocher the best gifting option possible in terms of Chocolate?
Ferrero Rocher is easily the perfect gift for any occasion. Be it the fact that it is made of the finest ingredients there can be, or the fact that it has a unique, luxurious, creamy flavor that only Ferrero Rocher can deliver. Ferrero Rocher has proved to be the most dependable gifting option when it comes to premium chocolates
- Why is Ferrero Rocher so Addicting
Ferrero Rocher contains sugar and fat, which are the main reason why it is so addicting. Sugar causes a high level of dopamine release in the brain, which makes you feel happier. The fat coats the tongue and makes sure that the sugar is absorbed slowly, essentially elongating the dopamine release time, so that you feel happy for a longer time. This combination leads to the chocolate being so addicting
