What Is Amazon? – Services, Products & More

Amazon is known as the most valuable brand in the world and its presence has meant a disruption among traditional industries. However, there might be people still wondering about what is Amazon exactly. 

What Is Amazon?

Amazon is more than a multinational technology company and more than the products it sells. Nevertheless, we need to go back to its origins and become aware of the challenges it has faced to understand its true form and goal, which is to bring the best technology and comfort to every home. 

How “The Everything Store” Was Born?

In 1994, Jeff Bezos founded an online marketplace for books in his garage that finally went public in 1997 as Amazon. In the following years, Amazon started to sell music, video games, software, electronics, and toys. The evolution of the site along with different subsidiaries like Amazon Web Services led to the creation of a service that allowed small companies and people to sell products there. 

It is available in all the states of the country. The website has also been specially adapted to serve in The United Kingdom, Mexico, Canada, India, Germany, Italy, China, France, Spain, Japan, Australia, and Ireland. 

Today, the company owns more than 40 subsidiaries which are contributing to strengthening the brand’s name. Some of these subsidiaries are Goodreads, Audible, Twitch, Amazon Maritime, A9, and Whole Foods Market. 

What Is Amazon? What are its Principles?

To attain what Amazon has achieved during less than 20 years, the company has established 4 primary principles which guide its work and efforts:

  1. Customer obsession rather than competitor focus – Prioritizing customer satisfaction over sales and competitors, which builds a stronger brand connection. 
  1. Passion for invention – This principle is reflected in all the subsidiaries that Amazon has created or acquired to re-invent and perfect services like e-commerce, video streaming, and others. 
  1. Long-term thinking – Every action that is taken by the company needs to be aligned with Amazon’s long-term ambitions, which are to become the best employer and most customer-centric company in the world. 
  1. Commitment to operational excellence – Through this, it strives to truly overcome the customer’s expectations and become their best possible option to buy online. 

How Does Amazon E-commerce Work?

To become part of the international success of Amazon and buy incredible items online, you must:

  • Create an Amazon account and sign in to the website.
  • Wander over the infinite assortment of products. You can look for specific departments or items categories to ease your search. 
  • After clicking on an article you like, you should review its description and price.
  • Click on Add to Cart in case the article’s description has satisfied you. 
  • Go to the cart icon on the top of the menu.
  • Select Proceed to Checkout if you don’t desire to add anything else to your purchase.
  • Enter your shipping address before clicking on Continue.
  • Select a Payment Method.
  • Place your order. 

Services And Products

Amazon offers incomparable services besides e-commerce. For example, Alexa is an Amazon device that enables users to control electronic devices through voice. While using Alexa, you can potentiate the power of other products like Fire TV and the Echo. 

Kindle is another invention of the brand that has revolutionized the way people read. It’s an e-reader that provides a customized reading experience, featuring a large selection of titles, magazines, audiobooks, and newspapers.

Considering that Amazon strives to help customers not only to get what they want but also to live as plenty as possible, the company has created Halo, a membership that improves users’ health. Via the Halo app, you can get access to nutrition guides, mindfulness programs, and more. 

Amazon Prime is particularly one of the favorite services provided. It provides subscribed customers benefits like same, one, or two-day delivery of items. You can also stream videos, music, video games and exclusive movies and series on it. 

Amazon Brands

To compete with the sale of products made by third parties, Amazon has ventured into the creation of its own labels and brands. These are available on Amazon’s website, AmazonFresh, Prime Now, Whole Foods Market, and other subsidiaries. 

  • AmazonBasics – offers office supplies and home goods.
  • Pinzon – for kitchen utensils and other household goods. 
  • Amazon Elements – a line of domestic products like vitamins. 
  • Mamma Bear – a brand that has everything for baby care, like baby food, diapers, and wipes.
  • Solimo – also offer kitchen ad home supplies
  • Presto! – offers detergent, toilet paper, and paper towels.
  • Wag – a line of dog food.


  • Goodthreads – a line of menswear that competes with the Banana Republic.
  • Mae – concentrated in women’s lingerie.
  • 206 Collective – sells shoes for both men and women.
  • Core 10 – offers women’s active clothing. 

Beverages and Food

  • 365 – is available at Whole Foods Market and contains many organic products.
  • Vedaka – only available in India. It sells from spices to grains and teas. 
  • Wickedly Prime – line of snacks food.
  • Happy Belly – another line of snacks, like nuts and granola mixes.


Amazon is definitely more than a website to buy products from people all around the world. It’s a company that has made all the possible efforts to bring comfortable technological solutions to people’s homes. It is known as the most valuable band for reinventing the way life is lived everywhere. 

Frequently Asked Questions

  • Do I have to have an Amazon account to have access to Amazon Prime?

Not specifically, but since one of Amazon Prime’s benefits is to have your purchases delivered in a shorter time than average, most subscribers are also active Amazon buyers. 

  • How much does an Amazon Prime subscription cost?

As of February 18, 2022, Amazon Prime costs $139 per year or $14.99 per month. 

What Is Amazon? – Services, Products & More

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