A Focus group works like other research methodologies but it works with a small group of people who answer questions in a controlled setting. For the essence of marketing, user research disciplines, social science, and library science, the use of focus groups as a research method is adopted for observation of the group’s dynamic nature. Let us learn about ‘UK Paid Focus Groups’.
UK Paid Focus Groups
Research on consumer decisions, and the influence of controversial topics, products and services have all been successful using focus groups. In case you were wondering if there are paid focus groups in the UK, then the good is that they exist.
In the UK, you can earn from $40- $100 and $1000 depending on how long the study lasts in some groups. So, in case you are in the UK and are looking for an additional source of revenue, it’s okay to consider the paid focus groups. Paid focus groups usually are involved in a guided discussion on services, products, or topics. The audio and video help to evaluate the discussion of participants which could range from parenting to skin care products.
Companies usually use the proceedings of focus groups for gathering opinions and views on products they have introduced into the markets. These opinions help with product evaluation and improvements of the product. Today, most of these kinds of studies are done online due to the recent COVID-19 pandemic. The studies are carried out via Skype or Zoom and the advantage that comes with this is that you can partake in this study so far as you are in the United Kingdom and have access to a stable internet connection. There are quite a number of focus groups within the UK and we will be discussing some of them ahead
Paid Focus Group Organizations Within The UK:
1. AngelFish Opinions:
This group offers online surveys and other market research. Their pay range is between £40 to £60 for participation. The focus of the study include:
- User experience testing
- Online Communities
- Accompanied shops
- In-home Interviews
This structure creates room for in-person and online studies whereas in-person studies focus on studies in larger cities. Your earnings can go as high as £100 and above depending on the amount of time you invest on online surveys, online communities, and video diaries, among other things that is required by the organizers of the group.
2. Focus Force:
A leader of independent focus groups that conducts many surveys. Other areas of expertise for them are one-on-one, telephone, and online interviews. All these studies are conducted within London. The pay here ranges from £50 to £100.
3. Research Opinions:
This group offers in-person, phone, and online studies.
This group has been around since 1987 which makes it a reliable, well-established paid focus group. They recruit from all over the UK to participate in their market research. At this moment, they have about 150,000 active participants
4. Saros Research:
Saros research participates in recruitment for a lot of big brands. Participants get paid about £40 to £100 for up to a couple of hours of work. Recruitments focus on larger cities line Manchester, Birmingham and London. Studies here vary from food, apps, services and snacks.
5. Trend Market Research:
this group conducts more in-home, online, and telephone interviews. Applicants can register from their website and they will send you details of a focus group via email. Their payment system varies based on the study you participate in. The pay range is between £40 to £200.
6. QMR Recruitment:
this group specialized in recruiting people for various market research which include:
- Online panel
- Diary studies
- Product testing
- Creative workshop
- Focus group
Participants can earn up to £45 for a couple of hours but can earn up to £200 per project.
7. Testing Time:
Testing time offers in-person and online studies. Participants can earn up to £60 per study. Participants can get access to new products and apps and also, get to assess new products and services. They offer many research opportunities like website testing, online interview, and usability testing, among others. You have to be within the boundaries of the UK to have access to the work with them.
8. Swagbucks:
A popular reward website that pays applicants for taking surveys. They pay people for sharing their opinions on products and the variety of templates include:
- Product appeal surveys
- Brand recognition surveys
- Advertising effectiveness surveys
Participants earn points for partaking in surveys which they can redeem for money to their PayPal account or even for gift cards for shops and platforms like Amazon.co.uk, Starbucks, and Mark & Spencer. Users can use the site to make money by trying out things like:
- Browsing the internet
- Shopping online
- Watching videos
- Completing offers
- Playing games
These are a few of the numerous focus groups that offer payment to participants. So, whenever you run out of cash or feel like you need to top up cash to meet your budget, you can try out any of these focus groups you feel comfortable working with. Since most of them involve working online, it means you can sit at home to earn a decent amount of income.
