As we all know “Pizza Hut” is a large multinational chain restaurant founded in 1958 and by the president of Pizza Hut the “BOOK IT” program was incorporated ning in 1984. Its main objective is to encourage children to read. It helps the children gain some extra knowledge and increases their reading ability. This helps to develop their skills and the relationship between child and parents. In the “BOOK IT” program set the goals and achieve them for recognition. It is a work from home program to inspire and motivate the students for reading.
Pizza Hut organized “BOOK IT” programs in 1984 to encourage the parents or teachers to motivate the students for reading and also involved in “Reading Award Certificates” and recognition through a free one topping pan pizza personally from “Pizza Hut”. It’s a free reading incentive program for students and also creates a challenge to convert the mindset of children in the reading process. It provides work from schools and the community to encourage students to love reading and also permits some educators for books and resources required in education.
Different points help to understand the process of the “Pizza Hut BOOK IT” program and its effectiveness among students: –
Home school and community services
“BOOK IT” program works in the home, school and community to engage more students and develop an interest in reading. Also, they offer classroom programs, summer and homeschool through engaging with educators for books and other resources. For all families, it will be offered from June to August and for homeschool is from October to march. Teachers also enrolled in this free reading and incentive program through paper or digital ways. It’s a non-profit camp to connect different educators for creating community and supplies for the classroom.
Its mission statements
The mission statement of the “Pizza Hut BOOK IT” program is to encourage school students nationwide. It’s a great challenge to divert the minds of children into reading and is filled with interest in the reading. It can be said that it’s the largest corporate focus on a reading program that creates a major difference in knowledge and understanding.
Literacy matters “BOOK IT” is simple
Daily reading enables the students to grab different knowledge and a basic understanding of almost every field. At present students do not read newspapers, magazines, or books, so “BOOK IT” creates interest in reading. Setting goals among students and recognising them for achieving them through certificates and personal pan pizza from “Pizza Hut” so it is considered a simple process.
A flexible program of “BOOK IT”
Based on the ability of students, goals are predetermined and selection is done through collecting information for determining the number of pages, minutes and books. It is flexible and read independently for achieving the objective
Learning with fun and free in “BOOK IT”
In the “BOOK IT” program, learning with a fun formula has focused on achieving the reading goals and provides recognition to boost the confidence level. “BOOK IT” is a free community that provides incentives to the students for enjoying one-topping pizza through achieving their goals.
Partners collaboration
With the help of collaboration between different partners to connect with educators and also the books or classroom supplies. The “First Book” is a non-profit organization that supports the “BOOK IT” program. Other partners involved in it are “Abrams”, which helps to enable the activities of this program efficiently. “First Book” gives access to new books for children in the reading process. Around more than 125 million students’ books and educational resources are provided by the partner company that helps the low-income groups. For publishing art and books Abrams has been considered as a partner of the “BOOK IT” program arranged by “Pizza Hut”.
Conclusion
For this research, it has concluded that the “Pizza Hut” organizes the “BOOK IT” program for the students to develop an interest in reading among them and consider the reading as an engaging tool. The teachers, students and parents are engaged in it and encourage the child for a proper learning experience and also boost up their motivation level through giving recognition of certificates and pan pizza from pizza hut for free of cost. The students between 4 to 12 have been involved in this program and understand the importance of reading through this event.
Frequently Asked Question
- When did “Pizza Hut BOOK IT” start?
In 1984 the “Pizza Hut BOOK IT” program started.
- Who had started the “Pizza Hut BOOK IT” program?
“Pizza Hut” started the “BOOK IT” program.
- When did “Pizza Hut BOOK IT” end?
The “Pizza Hut BOOK IT” program starts from June to August.
- Is “Pizza Hut” bringing back the “BOOK IT” program?
In summer “Pizza Hut” brings back the “BOOK IT” program.
- How do we get free pizza in the “BOOK IT” program?
If the students redeem the “Reading Award Certificate at Pizza Hut” then one-topping pan pizza is free for them.
- To whom “Did Pizza Hut” launch the “BOOK IT” program?
In this program, PreK to Sixth standard children have involved ages between 4 to 12.
