YouTube is an American digital and online platform that can use by anyone where any individual or group of people can share videos and watch and even upload their content. The headquarters is in San Bruno, California. It was launched on Feb. 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It’s the 2nd most visited platform after Google search. And also it’s owned by Google. Here comes the most asked question Is YouTube a social media site?
First, let’s talk about social media. What is it?
The social media platform is something where any individual can interact with each other and with the rest of the world just by sharing ideas, and thoughts and can talk to them too. Social media platforms are wider and broad in range.
Yes, YouTube is considered social media because it performs the quite same function as other platforms where you can share videos, post content, like or comment on someone’s video, and also subscribe to their channel for new updates.
When you search for something on YouTube, they show the exact result of what you searched for in the form of videos through Artificial intelligence.
You can categorize videos in an infinite number of varieties like educational, comedy, romantic, inspirational, horror, etc. You can download videos so that you can watch them later or just add those videos in the watch later session.
Reasons Why YouTube is a social media?
Reason 1: Just like other media YouTube also influence people and connects them with the rest of the world.
Reason 2: We can interact with people and talk about our similar interests. Even we can attend live sessions.
Reason 3: Recently, Youtube launched some new features like other platforms to attract more viewers.
- 2nd MOST VISITED APP
After Google, YouTube is considered the most useful and effective app. You can also comment on your thoughts and let other people know what you want or what you like.
By uploading your content, you can influence and motivate many people around you and also help them through your videos. You do watch ads between videos through which this platform gains revenue similar to other platforms.
- LIKES, COMMENTS, AND SUBSCRIPTIONS
We can like, comment, download, and also subscribe to any channel then we will get notification of their new uploads. Commenting on the post or in a video you can even talk to them.
We can also share those videos through different social media sites with our loved ones. Recently started now, we can also create short story videos like a dance or a DIY thing and many more to attract large numbers Of users.
- GO LIVE
Like Facebook, Instagram, and Twitter now also on YouTube, we can attend live sessions or stream live streams. We can watch trailers and promos of NETFLIX, HOTSTAR, and AMAZON PRIME on the OTT platform.
- TARGET AUDIENCE
Mostly, younger generation people use YouTube to watch and share videos, but it can be used by anyone without any charges (for free).
But only registered users who have verified accounts can upload videos and also get notifications when anyone comments or subscribes to their channel. YouTube also recommends videos of similar tastes.
How do users earn money through YouTube?
The individuals who create content and upload their videos to it are called content creators. So, the content creators should be at least 1000 subscribers and also 4000 hours of watch time. Creators can make money in various ways :
- Good content:
By creating entertaining and reliable content to attract a large and loyal no. of subscribers. This can also create fan funding by which creators can earn $40,000 monthly.
Fans and followers make recurring monthly payments for channel memberships. This also shows the fan obsession phase of the subscribers.
- Advertisements:
YouTube gives the content creator 55% of advertisement revenue and takes 45% for itself.
Advertisements policies also have to take care of the content creators present it should be good in language, no copyrights, free from age restriction, non-violence, and many more. This also includes some sensitive political and government news.
- Digital marketing :
A company will pay a content creator to promote their brand or product within a video.
In a survey of 2019, there were more than 700 agencies that helped creators of different social media platforms like Facebook, Instagram, Twitter, YouTube, and Snapchat.
CONCLUSION :
After all the valid points, we can completely consider YouTube as a social media platform and also a very useful and Efficient app.
It’s very helpful for all those who want to use it for free and also a great platform to showcase your talent and earn a good amount of money by creating your content and inspiring others to take a forward step towards becoming a You tuber.
Frequently asked questions
How much money can a creator can earn through YouTube videos ??
Answer: A professional YouTuber can earn $20 million in a year with their videos and sometimes far or less or nothing at all.
