Coca-Cola is one of the most popular beverage brands in the world. It is best known as Coke, a carbonated soft drink, made by the Coca-Cola Company. John Stith Pemberton, founder of Coca-Cola, founded in Atlanta, Georgia, U.S. in 1886. After two years, J.S. Pemberton sold the ownership rights to a businessman, named Asa Griggs Candler, Whose marketing techniques led to the huge success of Coca-Cola in the 20th and 21st centuries. The recipe is restricted to anonymous employees of Coca-Cola. The concentrate produced by the company is sold to its authorized dealers and then they make the finished products in cans and bottles. By total revenue, Coca-Cola was ranked 87th in 2018 Fortune 500 of the largest U.S. corporations. The bookkeeper of J.S. Pemberton, F.K. Robinson created the logo in 1885. Know more about Coca Cola Competitors
The Variants of Coca-Cola are given below:-
- Coca-Cola Starlight
- Coca-Cola with Coffee
- Coca-Cola Cinnamon
- Coca-Cola Cherry Vanilla
- Coca-Cola Energy
- Coca-Cola Orange
- Coca-Cola Ginger
- Coca-Cola Citra
- Coca-Cola Orange Vanilla
- Coca-Cola Life
- Coca-Cola with Lemon
- Coca-Cola raspberry
- Diet Coke
- Golden Coca-Cola
- Coca-Cola cherry
Competitors of Coca-Cola
Pepsi:
One cannot deny the fact that Pepsi is one of the close competitors of Coca-Cola. Both the companies acquire a major part of the market. It was introduced in 1893 by Caleb Bradham as Brad’s drink; later in 1961, it became Pepsi. Like Coca-Cola, Pepsi has a good number of variants like:
- Diet Pepsi
- Pepsi Vanilla
- Pepsi Max
- Real Sugar
- Nitro Pepsi
- Crystal Pepsi
- Pepsi Zero Sugar.
Sprite:
Sprite is created by the Coca-Cola Company. It is a lemon-lime flavored colorless drink. Sprite came up as a competitor of 7 up and ended up being a competitor of Coca-Cola. It was created and developed by T.C. Bud Evans. Sprite has many different variants like:
- Cranberry
- Orange
- Vanilla
- Cherry
- Ginger
- Grape.
Dr. Pepper:
It was created by pharmacist Charles Alderton in 1885 in the United States in Waco, Texas. The CEO of the organization is Bob Gamgort. The flavor of the drink is hard to define. The different variants are:
- Cherry Vanilla Dr. Pepper
- Pepper Free
- Caffeine-Free Dr. Pepper
- Dr. Pepper Zero
- Dr. Pepper Red Fusion
- Diet Cherry Vanilla Dr. Pepper
- Dr. Pepper Cherry
- Cherry Dr. Pepper Zero
- Dr. Pepper TEN
Mountain Dew:
Mountain dew is from the house of Pepsico. It is known as a clear beverage. It was created and developed by Barney and Ally Hartman. Mountain dew introduced its flavors day by day from the 1940s-1980s there was only one citrus flavored and caffeinated in most markets. In 1988 Diet Mountain Dew and Mountain Dew Red were launched but later Mountain Dew Red was discontinued.
Nestle:
Nestle is a food and beverage multinational conglomerate company headquartered in Vevey, Switzerland. It is the largest food company in terms of revenue since 2014. It was positioned 64th on the Fortune Global 500 in 2017. It operates in 189 countries and employs 339,000 people. The products of the company are:
- Beverages
- Petcare
- Frozen food
- Cereals
- Chocolate, confectionery, and baked products
- Healthcare and performance nutrition
- Seasonings
- Instant foods
Red Bull:
One of the most famous drinks in the world is Red Bull, sold by an Austrian company. When it was launched in 1987 more than 100 billion cans were sold worldwide. Its popular tagline is ‘Red Bull Gives You Wings’. At first, there was only one silver-blue can of energy drink but over time many variants were added. Some of them are mentioned below:
- Red Bull Sugar-Free
- Red Bull Energy Shot
- Red Bull Zero
- Red Bull Editions
- Red Bull Total Zero
Starbucks:
Although Starbucks does not deal in soft drinks it is a very close competitor of Coca-Cola. It has a market share of 36.7% in the United States which is huge. Starbucks is the largest coffee chain in World. The U.S. alone has 15,000 locations. It deals in coffee and other food products like cakes, sandwiches, and croissants. Something which makes them famous is store ambiance, social commitment, and environmental protection. It led to most of its revenue from its beverages.
Conclusion
Though the competitors of coca-cola are many, Coca-Cola still has about 50% market share in America. As per the data of 2021, it was recognized as the 37th largest publicly listed company and after Nestle, it is the second largest beverage corporation. America, Brazil, China, Japan, and Mexico have the largest market share of Coca-Cola.
Frequently asked Q/A
Who is the biggest competitor of Coca-Cola?
The answer to this question is Pepsi, the other beverages like Nestle, Red Bull, and Keurig Dr. Pepper.
The history behind deciding the name Coca-Cola
Coca-Cola is mainly prepared from caffeine and cocaine. The cocaine is extracted from coca leaves and caffeine is from cola nuts. So this is how Coca-Cola became the name of the beverage.
