One of the most recent large social media platforms to emerge is TikTok. With over 1 billion users, the platform has experienced tremendous success among users of all ages. Despite that the website targets a younger audience, parents and grandparents have also joined because of how popular and fun TikTok is. Although some believed that TikTok would ultimately disappear as Vine and Tumblr did before it, TikTok has shown that it is resilient beyond expectations.
Why Is TikTok So Popular?
TikTok is popular because it makes people feel a lot of powerful emotions. The enormous diversity of viewers and contributors on TikTok is what makes it special.
Although the videos on the social media site are typically under a minute long, there is a lot to see.
You can find a wide variety of content on TikTok, from cute animal videos to artistic videos that are guaranteed to blow your mind.
The little videos and dopamine rush that TikTok provides its users with can make them spend hours each day engrossed in scrolling through the app.
TikTok has also ensured its popularity by providing the kinds of content that you want to see. This is done with the help of an algorithm that adapts to how you use the platform.
TikTok gets better at knowing which videos to display for you as you use it more frequently.
Many users use TikTok for purposes other than online socializing or entertainment.
Here are the three top reasons why TikTok has become so popular.
1. TikTok Trends
The presence of trends like dance competitions for hit songs or videos matched well with in-app filters is another significant factor in TikTok’s popularity.
The algorithm gives priority to content that adheres to current internet trends. Since hot trends usually attract greater engagement, this encourages more people to produce content about such trends.
The audio system on TikTok is a major factor in the emergence of trends. The audio of the individual video that users post can be used or lip-synced by other users. For instance, if a popular song is remixed, that particular audio clip may ultimately be utilized in several other videos and this is why TikTok has evolved into the major way for songs to gain streams and climb pop music charts like Rolling Stone and Billboard.
TikTok trends gave rise to many of the biggest and most popular tunes of the past two years. Old songs can get a sudden surge in popularity.
2. The Algorithm and the “For You” Page
The TikTok app’s content discovery feed, also known as the “For You” page or FYP, is the main factor keeping so many teenagers and users of all ages glued to the site. The FYP is the app’s main timeline where users can see fresh content.
A proprietary algorithm used by TikTok uses Artificial intelligence and machine learning to fill the FYP with the most relevant information for each user.
The software carefully monitors the types of videos you frequently interact with to ascertain your interests. For instance, you will see more videos about cats on your feed if you like, comment on, or share cat-related videos.
This explains why users’ experiences with the app can be so different. While many people see videos of singers and dancers performing songs on their FYP, others only see footage of animals, digital art, or comedy videos.
3. TikTok Communities
A wide variety of content is available on TikTok.
TikTok communities are collections of clips and content creators that may be identified by their shared audios, videos, and hashtags. Thousands of content creators make videos about specific niche topics.
Millions of people have seen entire TikTok communities devoted to tasks like constructing bricks, scooping ice cream, blending paint colors, and animating brand logos.
There are several TikTok niche communities getting millions of views that are focused on weight loss, relationships, interior design, and other topics.
The variety of themes plays a role in the size of the userbase, which includes watchers and content producers. Additionally, it encourages a wide range of businesses to sign up for the app and produce content to market their goods.
Conclusion
TikTok is a fantastic illustration of how AI and machine learning are influencing our consumption patterns.
These days, TikTok has a similar level of influence to Snapchat, Facebook, Instagram, Twitter, and YouTube.
Even though it might not be for everybody, a lot of individuals appear to connect with the social media platform.
It’s safe to say that TikTok will continue to be a part of our lives for a very long time given the number of businesses and creators who have joined the platform.
FAQs
- Why is TikTok so addictive?
TikTok creates a collection of videos that seems to never stop, which makes it addictive.
Users benefit from never needing to tap on their devices to view anything thanks to this convenience, hence they’ll spend hours on TikTok without realizing it. Dopamine (a feel-good hormone) is released each time and also cements the addiction.
- Why does GenZ love Tiktok?
Because Gen Zers are continuously looking for new and entertaining things to do on social media, TikTok is just like heaven for them. This is why Gen Zers love TikTok so much.
