Tricky Business Reselling How You Can Get Good at It

It is not a new phenomenon to sell second-hand clothes. Since the first worn clothing was discarded, people have been reselling unwanted clothing and accessories. Today, there are many online marketplaces for used items. E-commerce businesses are embracing reselling — but with it comes challenges and best practices that can be challenging to follow. In this article we shall talk Tricky Business Reselling and How You Can Get Good at It

Tricky Business Reselling How You Can Get Good at It

There are a lot of challenges involved in reselling, even though it seems like an easy way to earn money. It requires knowledge of the product, market value, and how to locate suppliers. Reselling is selling products that have already been created by someone else. When opportunities present themselves, you obtain products at wholesale cost and then resell them with a profit.

Growing A Successful Reselling Business

Learn How to Start a Reselling Business

When selling second-hand items, you should keep a few things in mind:

  • Be aware that some items may require restoration before reselling. Therefore, make sure you have the time and skill to do so. 
  • Consider how big of a demand there is for the product. Will customers buy it? 
  • Consider your overhead costs. 
  • Is there a place where you can store your items? 
  • Do you have the transportation resources to move the merchandise? 
  • Do you have the money required to pay for the items? 

Identify your audience and product. 

Before you even think about opening a shop, you must know what product you’re selling. 

Try to figure out who your typical customer is. 

  • What kind of person shops for used products? 
  • Do you see a specific demographic shopping at your local resale store? 
  • What about other online second-hand marketplaces? 
  • What kind of clothing and accessories are being sold? 

When making inventory decisions, you must know your potential clients. Otherwise, you might end up with virtually unsalable stuff. 

Determine the market value of your product 

Determine your product’s market value after deciding what to sell. 

Online sources can help you find this information, but don’t rely on them entirely. 

Some items are worth more than others. 

For example, Levi’s jeans retail for $200 brand-new, while used pairs sell for $50 online. 

What do they have in common? Same type, style, and colour (men’s or women’s). Only one is new, while the other has been worn. 

To sell your used goods for more, you must restore them to look as new as possible. 

Diversify your inventory 

Your customers can easily find another reseller who sells the same product if you have only one product. 

Diversifying your inventory may help you stay in business. You can always rely on other items if one product becomes unpopular to keep your shop afloat. 

You can also sell smartphones if you sell used electronics. 

Discover Online marketplaces for resellers 

You might wonder which online marketplaces to use if you’re new to reselling. Sites selling just about anything are available, but their popularity and ease of use vary. 

You can create an account on most online marketplaces geared toward resellers for free as an individual seller. 

The two most popular marketplaces for resellers are: 

  • Amazon 
  • eBay 

Find the right suppliers. 

Finding suppliers is the next step after you’ve completed your research and decided to resell. Find a reliable, trustworthy supplier by sifting through several of them. 

  • Check out online forums for suitable suppliers. 
  • Compare reviews, price points, and product types. 

Most Profitable Items to Resell 

There are plenty of items you can resell for a profit, but some are more profitable than others, depending on your product line. 

Designer items may include: 

  • Handbags. 
  • Clothes. 
  • Shoes. 

Under the electronics category, you may resell: 

  • Smartphones. 
  • Tablets. 
  • Computers, and other gadgets. 


  • Maintain balance in all facets of your work. 
  • Make time for your family and your well-being. 
  • When working with people, communication is essential. 
  • Be considerate, diplomatic, and compassionate. 
  • Self-promotion is crucial while distributing your goods. 
  • Include your business cards, a handwritten thank you note, and a link to your website. 


  1. There is a low entry barrier. 
  2. Depending on your availability and goals, you can work part-time or full-time. 
  3. Potentially high profits if you source your products wisely and market them effectively. 
  4. You control your business and can set your own hours/schedule/workload as needed. 


  1. Time-consuming and labour-intensive.
  2. You need to be knowledgeable about the products you sell to be successful.
  3. Your sales are not guaranteed. 
  4. Competition can make it difficult to stand out.


Doing your due diligence and conducting thorough research is crucial to understanding the products you want to sell, their market value, and finding suppliers. Once that is squared away, aim for a low initial outlay, and avoid long-term debt or burdensome monthly payments. Google resale business models and contact your local government for tax information. 


What are some of the helpful reselling strategies? 

Always use a professional-looking website. 

Provide discounts for bulk purchases or referrals. 

How do you do marketing for your reselling business? 

Use social media for marketing. 

Use Search Engine Optimization (SEO) to help increase traffic to your website.

Tricky Business Reselling How You Can Get Good at It

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