True to its marketing in the fast-food industry, McDonald’s is well known for its fast delivery without the food quality being compromised. McDonald’s marketing strategy was far ahead of its time. To attract kids and their parents, they put out Ronald McDonald’s’ character, and he became the face of Mcdonald’s, attracting millions of people to their fast-food chain. Once they were in, the employees took over the orders with ease. Here we will see about Why did McDonald’s Get Rid of Ronald McDonald?
Ronald McDonald made a significant contribution to McDonald’s success. The clown that you once saw outside McDonald’s no longer sits there, and you may wonder why one of the biggest mascots in the food chain industry was taken down. The guy chilling outside on a bench wearing a red wig and yellow suit suddenly disappeared, and only a few know the reason why that happened.
In 2016, McDonald’s get rid of Ronald McDonald as the mascot, and here is why:
All About McDonald’s
Headquartered in Chicago, Mcdonald’s is one of the largest fast-food chains in the world and the largest in revenue, with undeniably excellent customer service and fast delivery. McDonald’s started as a hamburger restaurant and later expanded as a franchise into a worldwide network. The French fries that come with a Big Mac are McDonald’s most well-known dish. Mcdonald’s has a high demand for hamburgers, French fries, and cheeseburgers. The franchise has a turnover of US $23.223 billion (2021).
Mcdonald’s also introduced McCafé, McDrive, and “Create Your Taste” restaurants. In some nations, McDrive outlets close to highways don’t have a counter or any seating. Locations in densely populated urban areas, however, frequently do not offer drive-through service. A few locations, mostly in urban areas, also provide a “Walk-Thru” option in place of a drive-through. McDonald’s Australia developed the idea, beginning in 1993 with Melbourne. In Australia, the majority of McDonald’s outlets have McCafés as of 2016. Worldwide, there were more than 600 McCafés as of the end of 2003. The “Create your taste” restaurants, however, didn’t do that well in the international market, as they turned out to be quite expensive. The initiative first started in Australia and later expanded to six other countries. In 2016, this brand idea changed to “Signature Crafted Recipes,” which was made less expensive and more efficient.
McDonald’s business strategies were immensely powerful. There were outlets near gas stations and convenience stores. After all, who wouldn’t want to take a quick bite? They also attracted customers when they published their ban on smoking in their outlets in 1994. Providing comfort for your consumers is always a wise business move.
Who Is The Mascot AT McDonalds?
Ronald McDonald, the clown with a red wig, was the mascot of Mcdonald’s. Along with his companions, Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids, he lives in the made-up world of McDonaldland. This iconic character, who appeared in three different television commercials in 1963 under the stage name “Ronald McDonald, the Hamburger-Happy Clown,” was played by Willard Scott, who at that time was famous among the kids for playing the character Bozo, a popular character among the kids. It is said that McDonald’s approached Scott to come up with a character for them, for which he is believed to have built Ronald McDonald. The franchise, however, does not give Scott credit for the same. In Ronald McDonald’s’ first appearance, Willard Scott was the one to make an appearance wearing that costume.
Why did McDonald’s Get Rid of Ronald McDonald as their Mascot?
In August 2016, images of ominous-looking clowns in a deserted Wisconsin parking lot began to circulate on social media as promos for a horror film that was scheduled to hit theatres two years later. After a month, there were unusual sightings of clowns in the United Kingdom, Canada, and Australia. There were mass reports of burglars dressing as Ronald McDonald and being robbed and murdered in a few cases. These sightings harmed this iconic character, resulting in the removal of this mascot. This also made fancy stores take down clown costumes. After this incident, McDonald’s took down Ronald as its mascot.
Conclusion
Mcdonald’s has played and planned a big game with its excellent business and marketing strategies. They have outperformed themselves every year and are therefore at the top of the heap, making it the largest franchise in the fast-food chain worldwide. They have come up with excellent ideas to expand their business by bringing in more variety in their outlets, like McCafé, McDrive, and “Create Your Taste” restaurants. Its mascot, Ronald McDonald, has attracted millions of kids and won hearts. The downfall of this character’s fame was because of these sightings in 2016, which were also reported cases of burglary and murder. This led to McDonald’s taking down its character.
FAQS:
- Who built McDonald’s first?
Maurice (“Mac”) and Richard McDonald, brothers, founded the first McDonald’s restaurant in San Bernardino, California, in 1940.
- Where is McDonald’s headquartered?
The shift of McDonald’s worldwide headquarters to Chicago’s West Loop neighborhood on the Near West Side was officially announced on June 13, 2016.
