Amazon is one of the most popular E-commerce platforms, which offers a wide range of products at a lower price than the market price. The product, it provides are electronics, home decor, groceries, hygiene and skin care, etc. As we order it online so always want a price, which is lower and affordable. Amazon provides satisfaction to its customers. And also deals which give them a heavy discount. They provide offers at festivals like Diwali, Dusherra, Holi, Christmas, etc. It also provides stock clearance sales. Here, this article talks about the best deal, which is the lightning deal. Just go through the below article to know about it. Let us know ‘What Is Amazon Lightning Deal?’.
What is the Amazon Lightning deal?
Amazon Lightning deals are discounted deals which appear for a limited period. A lightning deal is a type of promotional deal which appears on the new products which are recently launched in the market the main reason is to increase the sale for the particular product.
Lightning deals are time bounded, you have to complete your order within the period. You have to purchase lightning deals within 15 minutes after adding them to your cart, otherwise, they will move to the waitlist.
How to create Amazon Lightning deals?
Sellers who want to create Amazon lightning deals. They have to go in the following direction: open your seller account dashboard where you find Amazon Seller Central, by clicking on it you get the ‘Create deals’ option. Select items for the lightning deal and the date and time. Provide a discount price for a unit. Recheck the things and then submit. Amazon will check your deal and look at the maximum price and deal price. If you didn’t meet the criteria then amazon will not show your deals to the customers.
Who is eligible to create an Amazon lightning deal?
The seller registered with amazon is eligible to create the amazon lightning deals. But most of the products will not be included in the lightning deal, such as alcohol or any used products. Sellers, who is having a high rating and are popular for supplying the best products to the customers can get the chance to create these lightning deals/ you have to be professional to create these deals. Seller, who is not capable or their products are not as that good. Amazon allows to create lightning deals only on the minimum quantity, seller has to manage the minimum quantity if they want to create lightning deals with amazon.
Does Amazon charges for the lightning deals?
Amazon will not charge any fee for the lightning deals for the customers. It is free of cost. But, if you are a certified seller on amazon and promoting lightning deals, then Amazon will charge a certain amount as a fee once you submit the deal successfully. These charges may vary on the variety of the products, but the thing which affects the charges, is the date and time.
As the charges may vary on the different products according to the time and variety as well. You can check the charges for your lightning deals by following some steps:
Go to Seller Central Dashboard.
Then click on Reports.
Go to the payment option.
Click on the transaction and then view.
Then click on the Service fees. The fee amount, which was charged appeared here.
Advantages of Lightning deal for the seller
The sellers who launch lightning deals get the benefits of this mostly. Everyone wants a discount on the products and, if you become that seller which provides discounts, then it will benefit you in different ways:
Helps in increasing sales-
The products, which are appearing at lightning deals sell out quickly, which helps you in increasing sales throughout the year. If customers like the quality, then the sales also increase during normal days. Lightning deals will always be created after adding the minimum profit and the expenses at a lower price.
Clears your excess stock-
If you have a product in excess quantity, then the best way is to offer those products at lower prices with the help of lightning deals. It is used mostly to clear the excess stock without facing any losses.
Promotes your business-
Lightning deals are flash deals that help you acquire maximum profits. These also help in promoting your business at Amazon, through which you acquire a large number of sales.
What is the difference between Lightning deals and 7 days deals?
Amazon provides deals which are time sensitive and ends within hours or days. These deals can be lightning, 7 days or any else. The lightning deals and 7 days deals, are different from each other, but they both provide a great discount.
Lightning deals are flash sale, which is restricted to only one per customer and is time-bound and lasts only a few hours. Whereas, 7 days deals are also discounted deals in which you get discounts but for 7 days. During this period, you can do shopping with maximum discounts for maximum products.
Conclusion
Amazon Lightning deals are the best deals, which offer discounts to the customers and serve the seller as well. Customers have to take the advantage of these deals and have to purchase most of the deals, so to gain discounts. The products which are provided here are of high quality as well. So enjoy these deals.
Frequently Asked Questions
1. Lightning deals last for how many hours?
Lightning deals last for 4-12 hours.
2. At what time do Amazon prime deals starts?
Amazon prime deals start at 3 AM.
3. What is Amazon Prime Day?
Amazon prime day is a deal which provides maximum discounts to customers.
