Aldi Vs. Lidl

Aldi Vs. Lidl

Supermarkets are not a new concept; it was started back in the 1930s by Michael Cullen. Supermarkets are simply retail and grocery store, which are also known as self-serving stores. The stores have a variety of products ranging from food to furniture. Customers can select the products from their respective shelves and move them to the payment counter. The people so accepted the concept that nowadays various supermarkets are competing with each other. Walmart, Whole Foods, Aldi, and Lidl are a few of the leading supermarkets. Let’s see Aldi Vs Lidl.

Aldi and Lidl are some of the top supermarkets in the segment. Both the supermarkets are German-based, so it becomes quite convenient to compare them in various parameters. Parameters such as the number of stores, location covered, revenue generated, price, products, customer experience, and many more are being considered to compare the supermarkets.

Though Aldi is one of the oldest stores founded in 1946, Lidl came into the business in late 1973 and still could make a good customer base. There are many other United States-based supermarkets, but even then, these two German-based stores made a huge impact worldwide, and the most important one was the United States. The companies are so similar in how they operate and the strategy they use, but they are also different in many ways, making their place in the market.

Aldi

Aldi is a private retail store founded in 1946 by Karl and Theo Albrecht, headquartered in Germany. Aldi originated from its founder Albrecht Diskont or Albrecht Discounts, took two initial letters of both words, and made a Brand named Al-Di. The name was introduced in 1962 and made a global impact using the brand name.

Lidl

Similar to Aldi, Lidl is a private retailer company, used to have every item. The company was founded in 1973 by Josef Schwarz, headquartered in Neckarsulm. The company is famous for its various discounted items and a majority of items on its shelves. The company uses direct cartoons of the products; if the cartoon gets empty, it is replaced with a new cartoon box. The strategy helps in reducing the waste of the store.

Comparison Parameters

Aldi Vs. Lidl brings up many aspects where one can compare the companies. Comparision is usually done on the same scale; both the companies are very similar yet a lot different, making their mark on its customers and the market. Comparison parameters of Aldi and Lidl are:

Prices

Prices play an essential role in making or breaking any company. The stores cannot be too overpriced, as it becomes unaffordable to many of its customers, also cannot be too cheap, as supermarkets cannot even maintain the quality and stores. The excellent prices, as well as discounts and offers, attract people. The price gap between both companies is not too big; one has to excel in the category. Usually, the prices of Aldi come out to be better than Lidl, as per customers’ experience and their reviews on the Price. 

Products

Aldi and Lidl both differ from each other on the products that they have. Lidl has its bakery where it makes bakery items on its own and delivers them to its customers, whereas Aldi doesn’t have one of its own. Moreover, Lidl has a dedicated counter of dry fruits, where customers can buy any amount of dry fruits. Lidl overall is way ahead of Aldi in terms of a variety of products, even international products.

Locations

Aldi was founded and headquartered in Germany, whereas Lidl covers most of the European countries. Aldi overall has around 11,235 stores all over its specific locations, whereas Lidl has around 11,200 stores. The figure is almost close for both the companies, making it almost the same number of stores worldwide. Both the companies are trying to expand themselves and target to open many more store, in coming future.

Revenue

Both the companies are equally loved by their customers. The fan following can be proved by the revenue generated by both of the companies. Aldi’s total revenue came out to be 91.9 billion dollars; in contrast, Lidl’s revenue is 47 billion dollars, which is far less than Aldi’s. In this category, Aldi took a long leap and ruled the category.

Conclusion

Aldi and Lidl can be compared on various factors, which can go on and on. The main parameters which are taken into consideration are Price, location, and revenue. Aldi took the lead in some parameters, whereas Lidl took the lead in others. Aldi and Lidl have many similarities and dissimilarities, but the whopping revenue generated by both companies is proof of the excellent customer base.

Frequently Asked Questions
  1. Which supermarket is cheaper, Aldi or Lidl?

In the comparison of Price, Aldi is termed to be cheaper than Lidl, in most of the products.

  1. Who are the other competitors of Aldi and Lidl?

Tesco, Kroger, Target, and Amazon are a few of the famous competitors of Aldi and Lidl.

  1. Which are the United Kingdom’s topmost Supermarkets?

With a market share of 27.4%, Tesco is the leading supermarket in the United Kingdom, whereas Aldi and Lidl hold 8% and 5.6% market share, respectively.

Aldi Vs. Lidl

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