Introduction:
Here we will see about the Why Is Target So Expensive?
Target is a supermarket that sells all kinds of stuff. Groceries, Trendy clothes from various brands, Food and beverages, Household essentials, Home decor, Furniture, kitchen and dining, Etc.
Is the target really expensive?
Who doesn’t love shopping, anything you want or need whether it is clothing items or stationary supplies for your next homework, the first thought you would have is to stop by the target. Well let’s find out if Target is expensive or it is just best at offering good quality products. At the end of 2020, Target secured it’s spot as the seventh largest retailer by sales in the U.S. with 1,800 across all 50 states. The company brought in $78.1 billion in revenue in 2019. “Expect more, pay less” has been Target’s slogan since the mid-90s.
Now you would not like to walk in a departmental store or a supermarket with a crowd and clutter of products and materials here and there. What would you rather want to experience? Skillfully, the target offers you peace of mind while shopping. The store is kept sparkling clean, everything is in perfect order and organized well enough, the floors are always polished to a shine, the aisles are made wide to walk through comfortably, the lights are bright. This is what makes the target stand out.
Customer service:
Target is obsessed about customer service. It considers its customers as “guests’ ‘. If a guest wants a service and cannot find staff near them in the department, there are call buttons they can push which immediately sends a message to the staff members of a team. Furthermore if lines at guest check-out get too long, the guest service team issues a call for back-up or they start “directing traffic” and send people into different lanes to get people where they need to go all just to help organize the system so that it doesn’t create a mess for everyone. Target wants you to shop comfortably and feel safe while being at the store. Therefore by now you probably have gotten an idea of why the target is known to be “expensive”. It is because your money is worth spending.
Moreover, Target has the red card that can be a DEBIT or a CREDIT card and it saves you 5% regardless of what you buy. They also have the cartwheel app that provides other coupons as well ranging from 5%- 50%.
Expensive or just the best
It is true that target stores are more inviting with polite and helping staff. But that’s not all it has to offer. The term “expensive” arises when we compare a product to a “cheaper” one. But does that mean both the products will offer you the same quality? You may think that if the product is cheaper hence it would be better off buying it than the expensive one. However if you think about it, that’s not always the case. It might be hard for you to believe but Target has almost similar prices as any other supermarket. They only differ in cents in price (with 5%-50% off cartwheel deals, they even up).
Target carries “affordable” options that can be found easily in any discount store. They have teamed up with designers such as Issac Mizrahi, Neiman Marcus, Jason Wu, Zac Posen to name a few and even with renowned makeup artists such as Sonia Kashuk, she created an amazing high-end makeup brand sold solely at target. Target works hard to make high quality merchandise available to people of all income levels. Even if the target is still to be considered expensive, do not forget that they can absolutely afford the cleanliness and peace. Most precious resource to a person is time and when you are shopping at Target you are buying back your time maybe by paying 2% more of a price but less stress. Compared to a store full of a crowd which looks like a disaster to step into, it might be cheap but are you in an environment which is healthy? A Simple answer to that is no.
If you are getting a product at an excellent quality you would not hesitate to offer or pay more for the benefits of the more expensive options. It would be a lie to say that Target is not expensive but this may be true on an item to items basis, especially when you look at store brands.
Target not only cares for their customers but also about their employees. Target employees are paid much higher as compared to other employees who work at similar kinds of stores. That also explains why it is termed expensive.
So what are the benefits of shopping at target?
- 1.Target has more stylish and branded clothes in better quality.
- 2.Target has more fashionable home merchandise.
- 3.The stores are cleaner, wider and safe to shop at.
- 4.They have Starbucks inside their stores.
What are the brands owned by target?
Some of the brands owned by target are:
A New Day, All In Motion, Archer Farms, Art Class, Auden, AVA & VIV, Bullseye’s Playground, Casaluna, Cat & Jack, Cloud Island, Colsie, Everspring and many more brands just like these. Famous brands like these have excellent quality products to offer.
Why target?
It is obvious for the customer or a reader to question why they should shop at Target even if it is known to be expensive. Target works hard to give their guests the best experience while shopping with them by providing high-end products. They have tied up with some known brands mentioned in the article. Standing out from the crowd is what the target is really good at. Spending money there is worth the time. It is rare to find a store that provides amazing quality on every product and also great customer services. That also justifies the slogan target works by. Consequently, it’s worth it to stop by the target.
