As per the study,AMAZON TARGET AUDIENCE market audience majorly lies in the age group of 18 to 44 years. Additionally, 60% of market audience space is captured by American consumers because of cost efficiency, fast delivery, and competitive price of products. Amazon has a vast market audience worldwide. While Amazon has emphasized online sales, it has also shown its presence in the entertainment and online payment markets as well.
Amazon also has other websites like Amazon Prime, Audible, Diapers.com, Goodreads, IMDb, Amazon Robotics, Shopbop, Techstreet, Twitch, Zappos, and Zoox. Amazon is able to offer unique services on these websites while also attracting a new audience. This shared website allows Amazon to expand its website. These services give free publicity to its product marketing and website marketing.
Why is Amazon so Popular
In the 25 years since amazon was launched, it has earned a lot of fame and ruled over the title of the world’s largest online platform. It is undebatable to say that Amazon has become the synonym of online marketing.
So, what is the secret of the world’s largest marketing platform to be this successful!
- The main reason for the massive success of AMAZON TARGET AUDIENCE is that it changed its way of thinking, Its ideology, and way of marketing with time. Amazon has broadened its target market to cover as much as consumers can. And it seems to be quite successful, as there seems to be something for everyone on Amazon -Say it for groceries, seasonal gifts, Prime to binge-watch your favorite web series, audible for listening to your favorite book online, IMDb for reviewing the rating of different web series and shows.
- The online population has become increasingly accustomed to mobile shopping. Online platforms, including Amazon, offer an uninterrupted and seamless experience, which is why many customers prefer them. Amazon entertains over 150 million users and provides them with a stress-free and hustle free simple online experience., In the last 20 years, Amazon has revolutionized the online shopping experience, as now you don’t have to sit in front of desktop computers to shop online. Another factor that makes Amazon stronger than any other online store is the strong consumer-company relationship. The customer has faith in what they purchased from Amazon. Because of its convenient return, refund, and exchange policies, customers feel safe to purchase.
- According to the survey, Amazon has ranked the most visited mobile application on the internet with 63 million users.
DRIVING FORCE FOR SHOPPING FROM AMAZON
If you are a consumer, what would be your first thought which would strike you before shopping from any online store?
It may be reviewed or company policy or maybe return or refund product policy. What if you are searching for low shipping costs. These are the key factors that drive 50% to 60% of the audience to your website.
AMAZON PRIME is what amazon offers you for such services. Amazon prime is a paid service launched by amazon in 2005 and is easily accessible through the play store or apple store. However, it is a paid subscription service that provides many additional services such as free two days shipping products, music, and video streaming. Though Amazon Prime is booming, making hustle in the market, only 35% of consumers consider it as a key feature to shop from Amazon, but it’s not yet the deal breaker. Still, AMAZON TARGET AUDIENCE is the deal-breaker and rules the market single-handedly.
What Steps Did Amazon Take To Hold Its Target Audience
Sometimes it’s not addressed enough for people who sell. They’re not just on amazon but also across the internet. That is kind of finding out the target audience and working in the right direction to maximize your input.
It is especially important to make adjustments to understand your target audience and shape your listing or your product listing to make sure it reaches the correct audience.
Amazon majorly focuses on interaction with its consumers by taking its consumers’ reviews in regular intervals, working on reviews, and improvising their services according to the feedback, which helps them hold their crowd on the website. Amazon offers one-to-one customer service where customers can easily file their dissatisfaction with the services.
It is the same as traditional retail, where you could interact with the target audience as it is one to one discussion. You can give an ample amount of information. This thing can be listed as cons in the case of online shopping. But amazon handles the interaction quite smartly by the system of regular feedback. Because they know if you are not making extra efforts to make sure you are giving sufficient information, then you are out of the game. Your customers will not be impacted just by-product descriptions or just by pictures of products. So you must give extra effort when it comes to online marketing.
CONCLUSION
Amazon is actively and constantly working on improvising its market policies. It is increasing its market coverage all over the internet by diversifying the range of the products. Amazon has proved that it is here to stay and rule. All its policies mark the peak of consumers’ welfare. Its policies making strategies drive the consumers and thus increase the audience
