Inter Globe Enterprises, was founded by two Indian entrepreneurs Rakesh Ganwal and Rahul Bhatia in the year 2006. Due to its unique marketing strategy, within a few years from its inception, it has left behind many eminent and well-known airlines. Here you know about ‘Indigo Loyalty Program’.
One of the biggest accomplishments of Indigo is out-performing Air India in the year 2010, at that time Indigo’s passenger market sale was 17.3 %, the highest among the domestic airlines. In the year 2011, it managed to add another feather to its hat by securing the top position amongst the airlines and becoming the Indian Largest Passenger Carrier.
Indigo has become the most preferred airline for domestic and international air travel. Hence, it had to come up with a Loyalty Program, namely 6E Rewards Program, to retain and reward its customers for their trust and loyalty.
What is a Loyalty Program?
Before we go to the zest of the topic, let us first understand what does the term Loyalty Program means? Each and every company today knows that retaining customers is of utmost importance when it comes to the success of an organization. The concept of the Loyalty Program was introduced to cater to the above-mentioned need of both, the company as well as the customers.
In the Loyalty Program, you will be entitled to get a few points depending upon the company’s policy on the purchase of some selective or all the products sold by the company from any store. Once the points get accumulated to a certain range you can redeem the same in any store of the brand or company as the case may be. In this, the seller (i.e. the company) and the buyer (i.e. the customers) both get benefitted.
What is the 6E Reward Program of Indigo Airlines?
Indigo has recently launched its Loyalty Program in the form of the 6E Rewards Program. Under Indigo’s 6E Rewards Programs a member will earn 6E points on the transactions (like dining, shopping, and more on the ground) performed via the co-branded cards i.e. the Ka-Ching card issued by Indigo to the members. Remember, points will only be credited on transactions done by the co-branded cards and not for taking a flight of Indigo. This is the point where most people get blind-sided hence pay attention.
What is a Ka-Ching card?
Ka-Ching cards can be referred to as mere credit cards for understanding purposes. Indigo launched the Ka-Ching card on 27th February 2020 as a part of its rewards program. It is a card launched by Indigo issued by HDFC Bank and Kotak Bank, powered by Master Card. Ka-Ching cards were on an invitation basis at the time it was launched. Indigo issued to invite its customers to sign in for the cards and reap the benefits. However, a few after its launch considering the popularity of the Ka-Ching cards among the members, Indigo decided to scrap the invitation-based scheme and allowed members to apply online via Indigo’s official website.
What are the benefits to be redeemed by customers from Indigo Loyalty Program?
There are immense benefits that can be reaped from Indigo’s Loyalty Program. Some of which are: –
- The vital gain derived is discount. People who often opt Indigo Airline for air travel are the ones who register with Indigo for their Loyalty Program to shell out fewer pennies.
- Apart from getting a slashed-down airfare, customers also tend to enjoy free merchandise and eateries onboard.
- Registered customers get access to some of the luxury lounges of Indigo.
How to apply for Indigo Membership?
Applying for Indigo Membership is a hassle-free task. All you need to do is visit the official website of Indigo and fill up the membership form available on the website. Once you have filled all the required credentials you need to submit the application with Indigo.
The form will be verified whether the information filled by you is not false. After being satisfied that information is true your application will be approved and this is how you can become a member of Indigo.
How to redeem 6E points?
As per the 6E Rewards Program, every 6E point collected via shopping with the co-branded or the Ka-Ching card is equivalent to INR1. Redemption of the 6E points can only be done in online mode. For redeeming the collected 6E points you are supposed to first log on to your Indigo Membership account on the Indigo website.
Once logged in, check your current balance of 6E points, this section will show you the points that can be redeemed. 6E benefits are getting a discount on flights booked with Indigo, supplementary food & beverages in your flight journey, access to a few reserved domestic and international lounges, and many more.
Conclusion
Competition in the airline industry is cut-throat and getting tougher day by day. Indigo managed to outshine other strongly established airlines in a short span of time. The credit goes to its marketing strategy of which the 6E rewards program is also a part. Indigo has catered to the needs of its customers in every possible manner
