Since its inception, millions of people around the globe have been enjoying their donuts coffee, burgers, and whatever they have on the menu at the time. Hence, we can all agree that Dunkin Donuts is a successful American Company. Let’s know about the ‘Dunkin Donuts Loyalty Program’.
They started from a single store in the Boston area back in the year 1915, and, since then there is no looking back. Dunkin Donuts has grown from owning just a single store to owning 13000 stores, making them the largest donut chain not in the United States but across the world.
Since Dunkin Donuts gets hundreds if not thousands of people regularly visiting their stores, they had to discover a way to reward its customers for their loyalty and trust that they impose on Dunkin Donuts.
Hence Dunkin Donuts introduced their customer loyalty program, named, DD Perks Reward Program. Binge into the article to know more about Dunkin Donuts Loyalty Program.
What is the Loyalty Program of Dunkin Donuts?
Let us now explore more about Dunkin Donuts Loyalty Program. As mentioned above to retain and attract potential customers Dunkin Donuts introduced its customer reward Loyalty Program by the name DD Perks Reward Program.
Under this program, every registered customer gets 5 points for $1 spent in any Dunkin Donuts store situated in a particular country.
Dunkin Donuts is striving to give maximum rewards to its customer under the loyalty program i.e., DD Perks Reward Program.
What is a Loyalty Program?
Before we get to know in detail about Dunkin Donuts Loyalty Program, let us first know what the term Loyalty Program implies.
Loyalty programs are corporate-level programs. Under the program, you will be given defined reward points on every purchase you make from Dunkin Donuts. Programs benefit customers as well as business organizations. Customers are motivated to continue shopping from the same brand. Via loyalty programs, business organizations get to retain existing customers. Thus, it would not be wrong to say, Loyalty Programs also act as a retention programs.
How to earn DD Perks reward points?
There is only one way via which Dunkin Donuts allows its customers to earn reward points under DD Perks reward point. You are supposed to pay with your registered Dunkin card at the counter of the store for the purchases. With this, your DD Perks reward points will be credited to your customer account.
How can you redeem the points collected under DD Perks Reward Program?
On every purchase you make in Dunkin Donuts you receive some points. These points collected get credited to your Dunkin Donuts account or Dunkin Donuts card as the case may be. As per the policy of Dunkin Donuts if you collect a total of 200 points under DD Perks Reward Program you are eligible to get a free beverage. Not only this, on the accumulation of a certain number of points by you in a given duration, you will get bonus points on top of the regular reward points.
How do you decide the rewards points to be offered to customers?
- It goes without saying that the prerequisite for extracting benefits from the Loyalty Program is maintaining the customer database for analysis purposes.
- A loyalty program is a great tool in the hands of both; the customers as well as the company. The customer database maintained by Dunkin Donuts helps them to understand and actually capture customer behaviors in real-time.
- The unified software or system records all types of activities that the customers are engaging with Dunkin Donuts on a daily basis.
- Dunkin Donuts then performs numerous analytical operations on the data collected by the unified software.
- At last, you can push rewards, incentives, and other VIP benefits to your customers in real-time.
How to get yourself registered with Dunkin Donuts?
It is a cakewalk to get yourself registered with Dunkin Donuts for availing of its reward points. Follow the steps and Voila, there you are, a registered customer of Dunkin Donuts.
- Go to the official website of Dunkin Donuts
- Click on create a new account.
- In that particular dialogue box enter your Email ID followed by your password and you are registered with Dunkin Donuts.
- All your reward points will be credited to this newly created account of yours.
Is there any way to record the reward points?
Yes, there is. Another way in which you can keep a record of the reward points collected from Dunkin Donuts is by purchasing Dunkin Donuts’ DD Perks Reward Program Card. You can get your hand on the DD Perks Reward Program Card by going up to the nearest store of Dunkin Donuts and buying the card from the counter. Or else, you can also order the card online by filling up your personal credentials on the official website of Dunkin Donuts. You can choose either of the ways as per your comfort.
Conclusion
Dunkin Donuts has not left any stone unturned in maintaining a unified system via which they track customers’ behavior. Based on the data, they decide the number of points to be given away under the loyalty program. DD Perks Reward Program has no doubt proven to be the customer retention program of Dunkin Donuts.
