Before the launch of Fesh Start, the powdered detergent was generally available in a cardboard box. Fresh Start was the new packaging of its powdered detergent, which looks like a clear and flat plastic bottle with one handle to hold it and a cap to pour it, similar to a liquid cleaning bottle. Let’s know ‘Who makes Fresh Start Laundry Detergent?’.
Now the question that arises here is,
What was the need for new packaging, and who started it?
Normally washing detergent is used to clean dirty clothes with the help of a cleaning agent called detergent. It comes in powder as well as in liquid form. To use it for cloth washing, the cardboard box had to be torn open, and sometimes as a result a certain amount of cleaning powder was spread outside and the powder got wasted. It was also difficult to measure the quantity of detergent for washing purposes. So considering both the problems, Fresh Start was introduced.
Colgate-Palmolive decided to change the packing of the powdered detergent to add a new spin to the old formation technique. So cardboard box has provided a new and innovative packaging similar to a flat plastic bottle which has one handle to hold the bottle and considering a cap on it. The cap is used to measure the amount of granulated powder to pour.
General description of the brand
Fresh Start is the brand name and it was introduced in the late 1970s by the Colgate-Palmolive company. Colgate-Palmolive was a world-class consumer company based on consumer products, specializing in home production, oral care, home care, and personal care products.
The founder of this company was William Colgate. The company sells its products, in about 200 countries and territories, such as Colgate, Protex, Ajax, Soupline, etc. On July 12, 2005, the Colgate-Palmolive company sold its heavy-duty North American laundry products to Phoenix Brands LLC. This transaction includes the sale of the ‘Fresh Start’ detergent brand also.
Phoenix Brands LLC
Phoenix Brands LLC was a sub-industry for home care and laundry products. The country of origin was the US. Phoenix Brands LLC probably had a list of 28 brand names shown in this link (https://www.whatsinproducts.com/manufacturers/view/1/493). The Phoenix Fresh Start Power Detergent contained a concentrated compound without any fillers for powerful cleaning action. Different low-sudsing formulas for the purpose of clean cleaning. Now, this is no longer in business. At the end of 2010, Phoenix Brands LLC was acquired by Lincolnshire Management, Goods in transactions were included such as Brands, Manufacturing, and Property Planning.
Some facts about Fresh Start Laundry Detergent
The target audience for Fresh Start was active women. Advertisements for this product have also shown active women having fun without worrying about washing. It was the first powdered cleaning detergent that came with a plastic bottle. It was one of the first cleaning detergents to focus on highly concentrated powder before all the cleaning detergents were concentrated. It is specially designed to work on all four washes such as food, oil, body stains, and obvious impurities.
Fresh Start combined with the best anti-pollution ingredients and powdered ingredients with the best anti-greasy ingredients for liquid particles into powder form. Fresh Start is still available in the same packaging that consumers used to like earlier but there is one thing that has changed in this product, now it has a composite formula other than the fillers that work best for cleaning purposes and are very powerful. It is safe for all types of fabrics and operates at all temperatures according to the weather. It also helps to prevent oversudsing problems in clothes because it is important to estimate the amount of detergent according to the clothing.
Advantages of this innovation
This new packaging has reduced the risk of contamination and the amount of cleaning wasted. So it provided easy use of detergent. Thanks to its new and innovative packaging, the brand gained the nickname “Fresh Start” and had a large population in the supermarket and the consumer market also gained success due to its unique, easy, and effective packaging.
Strength:- The packaging of the cardboard box was fragile and easily torn but Fresh Start was a plastic bottle that reported durability.
Weather resistance:– Cardboard box packaging is not weatherproof. Water and other liquids will overflow and weaken the cardboard box. The liquid can also seep into the cardboard box and damage the contents, So Fresh Start solved this problem too.
Conclusion
Fresh Start had a beauty concept and when you move from one place to another this bottle was convenient to carry. So this low-temperature laundry formula leads to cleaning and washing clean clothes, and a plastic bottle is easy to pour and weigh, making laundry easy, clean, and free of dirt. To make the most use of this cleaning detergent, due to its unique packaging, product quality, and avoiding oversudsing , this type of Fresh Start brand was at the top in the last 30 years.
