Are you excited to know Quality Inn Competitive Advantage.Read the entire article for more information
Quality Inn is a brand under the choice hotel based in the United States, with its headquarters in Rockville, Maryland. The company was established in 1839 by Pat Pacious completing its 83rd current year. The choice hotel is serving in the hospitality industry for more than 80 years and is considered the largest hotel succession in the world as it operates in approximately, 7000 locations in 41 countries.
Competitive advantage is a term that refers to a company’s unique factor that makes them better than its competitors in the business. A company invests millions to make its portfolio worth the investment. The competitive advantage includes the company’s image, the ability to offer the service at the lowest price than its competitors, access to different features and technologies, and so on.
Hospitality industry competition is largely determined by geographical location. The more aesthetic the view from a window, the more customers are drawn to the hotel. No company can run in the business if they do not have a strong portfolio to compete in the market, and here we are going to discuss one of the brands under the choice hotel to learn more about their concept over its competitive advantage.
Quality Inn Competitive Advantage.
They say that the success of a company is directly related to the service they offer to customers. Here, we are talking about the competitive advantage of Quality Inn, one of the brands under the Choice Hotels umbrella. Quality Inn, is a much smaller hotel in size, as it focuses on remuneration specialists who specialize in business and leisure transients with a reasonable spending plan. Quality Inn caters primarily to midscale and economical tourists. Its income per accessible room would be less affected than the upscale or extravagance market by the financial cycle.
People want to spend their holiday or time at a place that gives the most services on a calculative budget. Tourism and hospitality sectors build their competitive advantage on customers’ demand to satisfy their longings, and Quality Inn is one of them. Since Quality Inn is small in size in comparison to other big hotels and its USP is providing comfort at an affordable rate which draws more attention from tourists and has a dependable reputation in the market. But it’s not just Quality Inn that focuses on a small chunk of people, there are relatively more Hotels and Resorts in the business that offer the same or better service to people on a tight budget yet provide a comfortable experience. With this, how does Quality Inn manage to compete with its competitors? To have a look at that, let’s discuss it further.
Quality Inn’s STP
STP stands for segmenting, targeting, and positioning. A company runs on its value and more on its STP. It determines, which segment will it focus on in the market big, small, or mid-scale followed by targeting its potential customer and lastly representing itself on a global level. Let’s have a look at Quality Inn’s STP
Segmentation:
Quality Inn is a budget-friendly hotel that gives you the liberty to enjoy your stay in comfort.
Targeting:
A bunch of people can enjoy their stay at Quality Inn, from solo travelers to middle class, to backpackers on the journey. A hotel becomes much more exceptional when they are pet-friendly. A lot of hotels under Choice hotel are pet friendly. So, the next time you are traveling when your furball, you do not need to worry about the stay.
Positioning:
The next step is to represent the hotel in a valuable light with more emphasis on good values and comfortable service, Quality Inn, passes all the checkboxes, with a diverse portfolio, and has a strong grip in the US market with over 7000 hotels in 41 countries.
How does Quality Inn, pitch success in this competitive business?
There are already a lot of hotels in the business that offer their services at an affordable rate and make their presence more visible. In this competitive market, how does Quality Inn, do better in business.
- Quality Inn is one of the largest hospitality and tourism companies that offers unique service with amazing food, maintaining a wholesome environment at an affordable rate.
- The hotel has a strong presence in the US market, with a diverse portfolio across the globe.
- Since the hotel is pet-friendly, it opens more avenues for those travelers who like to go on adventures with their pets.
- Taking responsibility for your comfort during your stay, Quality hotels provide exceptional services with superior amenities and outstanding room services.
Conclusion:
All in all, Quality Inn, is built, on the advantage to offer an affordable rate with a pet-friendly staycation. The rooms in Quality Inn, are fresh with a modern touch with all necessities you would expect from an upscale hotel.
Frequently Asked Questions?
Q1. What are the amenities offered by Quality Inn?
Besides clean rooms with outstanding food service, Quality Inn is packed with amenities like pools, gyms, conference facilities, a wedding hall, and restaurants. The hotel focuses more on people with budget restrictions, hence offering each service keeping their target group in mind.
Q2. Are Quality hotels rooms comfortable?
A hotel is all about offering comfort and peace with an outline budget, and Quality Inn has all. The rooms in Quality Inn are sharp with a stylish touch of premium bedding offering comfortable mattresses for a good night’s sleep and modern furnishing to give an aesthetic look.
