Is Belk Jewelry Authentic?

Are you excited to know Is Belk Jewelry Authentic?Read the entire article for more information.

Founded by William Henry Belk in 1888 in Monroe, North Carolina, Belk and Company is an American department chain store. First called New York Racket; it now has nearly 300 locations over 16 states. Belk recently launched its online store and offered apparel, cosmetics, accessories, footwear, and wedding supplies in addition to jewelry.

Is Belk Jewelry Authentic

The Belk Company majorly grew after 1921 when the Company started investing in various local merchandise stores, starting with Leggett Bros., stores in South Boston in Virginia. The partnership with Earl Jones from the West led to its first store in the West, namely in Mississippi, in 1947. Since then, it has made its name in the jewelry and apparel industry in the United States. So, now the question arises whether a company with hands in so many sectors can deliver the best and most authentic jewelry to the customers relying on it?

Is the jewelry offered by Belk authentic? 

The answer is YES. Belk and Company claim to offer genuine and authentic jewelry to its customers. Customers can find jewelry from numerous renowned brands on the online shopping site of Belk, and these jewelry pieces are verified for their authenticity by the exemplary jewelry specialists working under Belk. The authenticity of jewelry can be verified as Belk jewelry carries a stamp of authenticity on all their jewelry pieces. Jewelry pieces from many renowned brands and jewelry with almost any precious or semi-precious gemstone can be found on the Belk outlet or online store.

Benefits of buying real/authentic jewelry

Many of us would question the benefit of buying authentic and verified jewelry pieces keeping in mind that it demands a big amount of spending on a thing that is so small, in physical aspects. The market is flooded with cheap and fake jewelry pieces. So, why should we go for real jewelry when we can get similar-looking fake jewelry at a fraction of the price of real gold, diamond, or silver jewelry? The following are the reasons for investing in real and verified jewelry pieces:-

  1. Acts as an investment in the long run
  2. Buying real jewelry is a healthier choice
  3. Can be passed on to future generations

Customer reviews of Belk and Co.

The online store of Belk and Co.,, has a huge dissatisfied customer base. This can be seen from the general customer rating of 1.6 stars out of 5. This is an average from 253 reviews taken from all the departments of like apparel, shoes, etc. Most of the complaints registered involve credit card problems, return issues, and mishandling of items during shipping. There are not many complaints regarding the items offered by Belk. Customer service is one area that has received huge backlash in the reviews of Belk and Co. stores. Thus, serious attention is needed in these areas.

Jewelry Items available and the price range

Customers can find a plethora of options in the jewelry section of some of the items offered and their price range is given below:-

  1. Diamond jewelry- $100 to $20,000
  2. Gold jewelry- $65 to $5,000
  3. Sterling silver jewelry- $30 to $1,500

How to contact Belk and Co./

In case of any complaints, Belk is open for customers to contact them and communicate their problems. has an entire section of FAQs provided on their site for instant query resolution of the customers. A helpline number is also available for the customers so that they can call them. Chatting and emailing are also available as options for contacting Belk and Co. for the resolution of queries regarding any goods, including jewelry pieces. 

Overall, it can be concluded that Belk and Co. can be trusted when it comes to jewelry pieces. Offering customers almost all types of jewelry in all types of metals available, Belk and Co. has become a major player in the jewelry industry along with the fashion wing. Customers may want to be careful when it comes to shopping online from, as we got examples from the customer reviews. Still, from the store, the customer experience would be nothing less than phenomenal.


What kind of protection does Belk offer for online purchases?

– Belk secures credit cards and other personal information through Secure Socket Layers (SSL), the industry standard for information protection.

How to check the authenticity of the jewelry?

– All the Belk jewelry pieces carry an authentication stamp for the brand of which the jewelry is. Customers can contact Belk on their helpline number for further inquiry and get their jewelry checked for authentication.

What to do in case of a fraudulent purchase from my account?

In case of fraudulent purchases, customers can contact their credit card companies. Also, they can contact Belk on the helpline number for further assistance. 

Is Belk Jewelry Authentic?

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