What CRM does SAP use?

SAP is one of the most well-known companies of software producers. Founded in 1972, the company has grown from a small startup to a big multinational enterprise. Let’s know What CRM does SAP use?

What CRM does SAP use?

However, have you ever wondered if this enterprise ever needed a CRM to manage its company?

What is SAP? 

Before understanding what CRM is used by SAP, it is important to know what this company is and what it produces. 

SAP is one of the top companies that produce software for business management. It helps companies and organizations with different business processes. It even helps them with developing solutions to make data processing and information flow between organizations more efficient and effective. 

The name SAP is the abbreviation of the company’s German name i.e. Systemanalyse Programmentwicklung which means System Analysis Program development. It was founded in 1972 and today is known as SAP SE ( SE means Societas Europaea), a publicly registered company according to European Union corporate law. 

Since the company is at a multinational status, it has a lot of tasks and data at its hand which is not that easy to manage. Hence, CRM can be of good use to them. What CRM do they use? Let’s see! 

What CRM does SAP use? 

Since SAP itself is a major software creation company in ERP, it uses its own CRM. SAP CRM is an integrated customer relationship management module. This module is useful in the effective management of customers and clients.

SAP Customer Relationship Management is a part of their business suite. This CRM can also be used for other organizations too. 

SAP CRM helps manage-

  • SAP Sales
  • SAP Marketing 
  • SAP Web channel
  • SAP Analytics
  • SAP Services
  • SAP hybris
  • SAP interaction center

What are the features of SAP CRM? 

As mentioned above SAP CRM is a customer integrated business management system. This technology helps is not just used by SAP but even by other businesses with their marketing, sales, and customer interactions. Here are some of the key features of SAP CRM-

  • The key component of the business suite

One of the main features of it is that it is the key component of their business suite. It helps the company with managing customer interactions, relationships, and other such activities. 

  • Implemented for various tasks

One of its key features is its customer interaction system. The SAP Customer Relationship Management has been efficient in managing different interaction channels like e-commerce using mobile and internet and interaction centers. 

  • Can be used by other organizations

One of the major features of SAP CRM is that it is not just made for single company use. It helps many other companies and organizations with their business management and handling. Presently, many companies use it for their business management and customer interactions. 

  • CRM Analytics

SAP CRM has a component called CRM Analytics. This component helps in analyzing the information on customer management in an organization or business. 

This analytical information can be used in decision-making. This information can also help a business in further organizing its strategies.

What are the benefits? 

One of the major plus points in using i is the tbenefits that they provide! Here are some of their benefits –

  • The Benefit of End-to-End Business

One of the main benefits of using it is its cross-industry and end-to-end business process. This can come up as a very big help for businesses and organizations. 

  • Adaptability 

SAP Customer Relationship management is an open and adaptable system. This technology platform has been powered by SAP Netweaver.

  • Flexibility and Deployment options

One of the main benefits of SAP CRM is its flexibility. They are very flexible which makes them efficient and easier to handle. Their deployment options are also process-based. 

Other Companies that use SAP CRM

As mentioned before, SAP CRM is the Customer interaction management technology that can be used by many organizations. Hence, other than SAP, many other companies use SAP CRM. 

Here are some companies that use SAP CRM-

  • Daimler

This is a German Automotive organization. The business has more than 200,000 employees working under them. The company’s revenues come to around 180 billion dollars. 

  • Electrabel

This is a Netherlands-based company with more than 200,000 employees working under them. The organization’s revenue is estimated to be around 89 billion dollars.

  • EDF

A France-based organization with more than 100,000 employees. The company’s revenues are around 81 billion dollars. 

  • Standard Bank or ICBC

ICBC is a United Kingdom-based banking and services organization with a revenue of around 80 billion dollars.

  • Deutsche Post

Deutsche Post is an organization that provides professional services. This Germany-based company’s revenues are more than 160 billion dollars with around 18000 employees. 


SAP is a company that produces software for business management. It is one of the most well-known companies in the world. But do you know what CRM they use? They have SAP CRM. 

SAP CRM is a customer-integrated business management technology. This system is used by many other customers like Electrabel, EDF, etc. 

What CRM does SAP use?

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