‘Every kiss begins with a kay.’
The company’s slogan has been around since 1997. It is still fresh in people’s minds. Undoubtedly, kay is one of the most successful jewelry retailers in the country, with its outlets all over the U.S. The company provides a wide range of rings, bracelets, earrings, necklaces, and other jewelry with competitive pricing and beautiful designs. Kay has a loyal customer base. It is the country’s second-largest jewelry store. The company has been a part of many people’s lives.
Founded by Edmund and Sol Kauffman in1961, the store had a humble beginning. It began as a gift shop in Reading, Philadelphia. Selling eyeglasses, silverware, appliances, razors, jewelry, and other gift items. It is a part of Signet jeweler, which have stores all over America. Today there are over 1000 Kay jewelry stores all over the country.
Kay jewelry stores are located in malls all over the country. With a vast collection of exquisite jewelry. It deals in diamonds and other gemstones. The company aims to provide jewelry at a competitive price emerging as one of the favorite jewelry stores. It is popular among couples searching for engagement rings. The store has bridal jewelry, gifting jewelry, and jewelry for special occasions. It has something for every occasion.
Kay’s parent company Signet is one of the leading players in the American market. Zales, Kay, Jared, and JamesAllen.com are a part of Signet. It is the world’s largest retailer of Diamond Jewelry. It has over 3500 stores all over the US, Canada, and the UK, with its headquarters in Akron, Ohio.
Are kay’s diamonds fake?
The short answer to this question is ‘no.’
Kay diamonds are very much real. Like any trusted brand, kay has been serving its customers and is one of the largest retailers. The company has been in the business for over 60 years.
Kay is a trusted brand. It has created a legacy in the jewelry world.
Recently, social media platforms have been flooded with videos and posts. Accusing kay of selling fake jewelry. A TikTok video of a woman claiming that her diamond ring was fake went viral. Kay allegedly sold customers cheap knockoffs at a premium price. The brand has been receiving a backlash.
Though the company refutes such claims, the company aims to provide the best quality gems at low prices. A fake diamond is zirconia. At the same time, a real diamond is mined out of the Earth.
Should you buy diamonds from Kay?
- Diamond quality
Before we invest a hefty amount in a piece of jewelry, it is important to look for the right certification. GIA and AGS are reliable certifications. That guarantees the authenticity and quality of a diamond.
Unfortunately, Kay does not provide a reliable certification. Making potential buyers skeptical. Kay diamonds come with IGI certification, which does not match stringent GIA standards. The diamond used in kay jewelry is not of the best quality.
- The truth about Kay’s diamonds
Buying a diamond ring for yourself or your loved one is a huge commitment. Diamonds are expensive. It is necessary to be sure before making a purchase. Kay diamonds fall in a grey area. Some consider the brand to be authentic and high-end. In contrast, some customers do not find the brand good enough.
It is always prudent to look for your options and make sure you are not blindly buying a diamond. An expensive diamond will be clear and devoid of any impurities. Flawed diamonds will be cheaper. Diamonds having a yellowish tinge are of poor quality. Clear white diamonds with no imperfection are the most expensive.
Why choose kay?
With more than 60 years of experience, the brand has a loyal fanbase. Kay’s customers swear by the brand. It mainly runs mall-based stores, which are easily accessible. The company offers a variety of designs and options to choose from. The company’s site is reliable and aids in a seamless shopping experience.
Kay’s ‘design your ring option’ allows you to custom design your ring. You can choose from various diamond shapes and sizes. With the catchy phrase ‘if you can dream it, we can design it.’ the custom design section helps to create your piece. It is fun and makes the shopping experience more exclusive and personal.
Kay’s financing options are some of the best in business. It includes a credit card financing program and a lease purchasing program.
The final verdict
Kay is a prominent player in the jewelry industry today. With sales of over a billion dollars, it has proved to be immensely successful. It aims to provide high-quality gemstones at a competitive price.
Though the brand is renowned, consumers should be well informed. Some of Kay’s competitors like JamesAllen.com, Zales, and pandora can provide some incredible options.