Why Is Lego So Expensive?

The Lego Group, a privately owned company centered in Billund, Denmark, manufactures the Lego brand of plastic construction toys. Lego, the industry’s flagship product, gets made up of variously colored interlocking plastic bricks accompanied by various gears, figurines known as Minifigures, and other parts. Lego pieces can be built and linked in several ways to create objects like vehicles, buildings, and working robots. Anything constructed could be disassembled & the components reused to develop new things. So, Why Is Lego So Expensive?

Why Is Lego So Expensive?

A solitary Lego brick is commonly known to cost between 10 and 13 cents, pushing the cost of Lego. High quality, efforts for creation, branding, marketing, and licensing deals are the reasons for Lego being so expensive.

Lego Pieces Are Long-Lasting, Safe, And Of High Quality

Toys were originally constructed of timber, but in 1963, the company switched to a plastic material renowned as ABS (acrylonitrile butadiene styrene). This plastic does not easily slip from a child’s fingers, and the bricks seem to be not at all brittle.

Even best, these plastics are available in a variety of bright colors and are glossy, trying to make them appealing to young children. Furthermore, the material does not warp like other plastics. Newer ABS dolls are non-carcinogenic as well, making each other safer than some other plastic types.

A Great Lego Set Takes A Great Deal Of Time & Effort To Create

Regardless of how popular Lego sets have become over the years, one thing clients have consistently expressed dissatisfaction with is the price of the sets. Since its inception, LEGO has produced thousands of playsets, and many more are currently in development. Designing these complicated LEGO sets while ensuring they last a lot longer is a difficult task, which is why the companies invest huge amounts of money (or krone) in research and development each year.

Branding And Marketing Are Expensive

LEGO has evolved into more than a toy over the years. Now it is the world’s most popular toy brand, beloved by both children and adults. Apart from toy manufacturing, the company now operates several Legoland amusement parks around the world, as well as several fairly effective movie franchises and television series.

Licensing Deals With Other Brands

The original patent for LEGO’s stackable bricks expired in 2011, allowing rivals to enter the market with lower-cost alternatives. The company attempted to combat this by using competing companies left & right and trying to extend its trademark over specific products, but it was unsuccessful. It was essential to innovate in order to gain a strong advantage.

The 3,803-piece Lego Death Star, e.g., costs around $400; that’s a hefty sum for a child’s toy. Lego bricks are, in fact, more expensive than any of those made by other makers, such as KRE-O & MegaBloks. Well, the prices of Lego toys were tried to defend by fans as much as they’ve been criticized by detractors.

How To Pay Less For Lego Sets?

There is a higher initial cost, but once we realized, we were no longer purchasing expensive $50-$100 sets which were only constructed once, we realized this was the way to go. We have not purchased anyone else Lego sets since purchasing the Lego WeDo established for our daughter. Furthermore, these products outperform other Lego products in terms of teaching analytical reasoning, programming, & engineering.

Lego has expanded its operations and includes more STEM-based products, as it has done in the past. The Lego Mindstorms & Lego WeDo 2.0 are two new Lego products designed to help children understand programming & engineering.

From generation to generation, Mindstorms users are seeing a steady increase in the functionality of system sensors & motors. These processes were used in elite robot competitions like the World Robot Olympiad and the FIRST Lego League, & have been praised by many for exhibiting the renowned quality & precision that Lego is known for.

Since the sixth grade, Mindstorms systems have been used in classroom contexts for teaching and learning. They have been used in universities & some other A-Level organizations to teach coding, operating systems, & artificial intelligence classes (source). If you’re looking for a Lego set for a child aged 10 or aged, this is the one to get.

Saving Money On Legos

Now that you know how expensive Legos seem to be, you may be interested in learning how to save cash on Legos.

  • One approach is to find previously owned Legos.
  • Sometimes children go thru a Lego phase and then realize they no longer want them.
  • You might be able to find a great agreement on certain that have only been used a few times.
  • Some other point to do is to look for Lego sales.
  • You’ll notice it around the vacations, Lego will sell off their older models.
  • Please remember that some Legos would then retire, and when they do, they will be very expensive.

Purchase Legos until they are retired to save funds on the set.

Sometimes the Lego webpage will have selling where you can get a good deal if you buy in bulk. Be cognizant that Legos will never be cheap, but they’ll never compromise the quality of their product.


Hopefully, you now have a better understanding of why Legos are so expensive. The good news about Lego pricing is that most people will not grumble until they have the Legos in their hands. Legos is a toys that their kid will enjoy for many years. This justifies the price of Legos a little bit more. Look just at Creator’s 3-in-1 set if you want a good deal on Legos.

Frequently Asked Questions

Q) Is it worthwhile to spend money on Legos? 

A) The general price range for unordered Lego is between $6 and $12 per pound. The value of the bricks increases if they are sorted by color or contain a large number of desirable pieces. Lego Minifigures have a wide range of prices. Rare Minifigures from popular themes, such as Star Wars, can sell for $5 to $10 per piece.

Q) Is Lego a costly hobby?

A) Depending on how deep you get into Lego collecting, it could become an outrageously expensive hobby. New UCS sets can cost up to $800, & once a build is decided to retire, prices in aftermarket channels tend to skyrocket.

Why Is Lego So Expensive?

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