With the growing impact of influencer marketing, it makes sense that the biggest e-commerce platform, Amazon, rolls out its influencer program that taps into this very successful marketing trend. Amazon’s Influencer Program qualifies influencers with an engaging and established audience on social media, to sign up for the program, promote Amazon products and earn.
An Amazon Influencer promotes and recommends products sold on Amazon to their established and engaging followers on their Facebook, Instagram, YouTube and Tiktok, by directing those followers to their custom Amazon storefront. An Amazon influencer especially recommends products they have used and have experience with. This lends authenticity to their recommendations. When a follower buys a recommended product, an Amazon Influencer earns a commission for that product.
How Does The Amazon’s Influencer Program Work
When you become an Amazon Influencer, you create your custom storefront where you promote products and share the storefront link to your social media platforms, for example, your YouTube description box, Instagram bio and stories and your tweets. Amazon also promotes your storefront which increases your reach and audience.
The use of a storefront and the fact that the influencer program is open to only those who have an established following on social media differentiates the program from the Amazon Affiliates Program. Anyone can sign up for the affiliates program, promote a product using their unique links and receive commissions but the Influencer Program places importance on influencers who have a loyal following of opinionated people.
Requirements To Become An Amazon Influencer
To become an Amazon Influencer
- You should have a Facebook, YouTube, Tiktok or Instagram profile
- You must have an Amazon profile to promote products.
- You have a sizeable and engaged following. The program considers nano and micro-influencers, so Amazon does not strictly consider the size of followers.
- You should have an engaging relationship with your followers. The program might not be particular about the size of your following but it considers the type of relationship you have with your audience, so this affects the likelihood that you’ll get accepted.
- Amazon considers what niche an audience fits in best and the type of engagements, but these are not critical factors.
- If you’re not accepted, you can always apply again in the future when your audience has grown and you have a properly engaging relationship with them.
Steps to Become An Amazon Influencer
Once you have each of the requirements, the next step is to sign up for the program. To apply to the Amazon Influencer Program;
- Create an Amazon account if you don’t have an existing Amazon profile. Using your name, email address, mailing address and password, you can set up your Amazon account.
- To sign up and apply to be an Amazon Influencer, you’d be asked for your social media info, a photo and a character bio.
- If and when your application is accepted, you begin to create your custom storefront. You can match the custom logo and banner with your social media aesthetic so it looks more personalized. Then you add products you want to promote and recommend those you are familiar with, that way you can speak for the authenticity of the product and build trust with your audience.
- Promote your storefront to your followers, add the link to your social media posts and direct them straight to your storefront.
- Lastly, begin to earn when a customer purchases a product based on your recommendation. Before you can be paid commissions, you must provide your payment and tax information.
Why You Should Become An Amazon Influencer
As we said earlier, the Amazon Influencer Program provides social media influencers with an additional source of income. It works well with the content creation part of influencers’ job, anytime a product is used in content is an opportunity to direct followers to the storefronts. By promoting products and services to an engaged audience, influencers provide valuable and useful information and content to their followers and also earn when a customer purchases a recommended product.
Brands can also hire you to promote their products. When brands contact influencers, they often send samples of their products, hoping for a recommendation and consumers often look to social media and influencers for new ideas and products. They almost always purchase because an influencer they trust has also used the product. That is the power of influencer marketing and the reason you should be an Amazon Influencer and diversify your revenue stream.
How Much Does An Amazon Influencer Earn
Still, on the note of revenue stream, you might be wondering how much an Amazon Influencer earns. Different factors influence your earnings as an Amazon influencer, such as the cost of the product you are recommending, the commission rates and payout and your audience’s confidence in your recommendations, which depends on the type of relationship you have with your followers.
All things considered, the average amount an Amazon Influencer can earn in a month is $1500, commissions can range between 1% to 10% and some influencers report earning as much as $3000. Lower commissions might not matter when hundreds of followers visit an influencer’s storefront based on their recommendations.
Tips to Maximizing Your Reach as an Amazon Influencer
Getting accepted into the program and setting up your storefront is the easy part, maximizing your income is where you do the most work. To maximize your income, you need to maximize your reach and diversify your promotion channels.
Start with your followers. Engaged followers are a community, people who follow and engage with you because your content satisfies a need. They look to you for recommendations on a certain topic or niche and when you provide relevant products, your followers are more likely to get your recommendations for themselves.
Be consistent. Consistent posts on your social media give you more opportunities to consistently interact and engage with your audience. Create valuable content your audience wants to see.
Create content on and with products you use. When you enjoy using a product, share it with your audiences through different content formats. This increases your audience’s trust in your recommendations.
Do not limit your reach. Diversify your social media reach and influence by promoting your storefront and recommended products on different social media platforms, including Snapchat, Twitter and even through your website or blog.
In conclusion, being an Amazon Influencer should serve as an additional income stream. The Amazon Influencer Program provides a lot of benefits to both influencers, brands and third-party sellers on Amazon. Start by understanding the ways sellers and brands can work with an Amazon Influencer and leverage the influencer program as a brand.
FAQs
Is the application to be an Amazon Influencer free?
Yes, it is, signing up to be an Amazon Influencer is 100% free and easy to apply for, provided you fit the requirements.
Amazon Influencer VS Affiliates
Amazon Affiliates is available to anyone who has a skill in affiliate marketing, they also work with Amazon for product selection. Amazon Influencer, on the other hand, is open to just influencers with an established audience and they can pick whatever product they choose to recommend and promote.
