If you reside in the United Stated, Amazon is probably the first online store that springs into your mind when you think about shopping. It is the most popular online shopping store in the United Stated, catering to both buyers and sellers. Like every other company, Amazon has its own slogan.
Slogans are developed for the same purpose as logos i.e. advertising. For companies, slogans serve as their verbal representation. These verbal representations sometimes attract more attention than a product. They are also easier to comprehend and remember.
What is the goal?
The goal is to imprint the company’s message into the minds of people, to cause an instant cognitive impact, and to compel the listeners to “stop-and-think”.
The current slogan of Amazon is “Work Hard. Have Fun. Make History”. This slogan symbolises the company’s continual mission to be a venue where remarkable events transpire. It precisely represents Amazon’s values. It is a place for people dedicated to their careers, who enjoy their work, and want to achieve something important in their lives.
The slogan is divided into three sections.
- Work Hard
- Have Fun
- Make History
Each section of the phrase speaks to Amazon’s main workforce aspirations. The tireless efforts of the company’s leadership and workforce have resulted in considerable growth in the last thirty years.
Employees at Amazon have used their talent and skills to create new and intriguing items that keep the store expanding and enticing more consumers.
With specialised goods such as Kindle e-readers, the company has surely created history, growing from a minor bookshop to the biggest and most popular online retailer.
Work Hard
Work hard is the key to success and is something that one can be proud of, according to Jeff Bezos. In his 27 years as the CEO of Amazon, Bezos has consistently shared advice and observations learned in stakeholder meetings and his yearly letters to investors.
He stated the following in a Q&A session: “When you have a gift and then you work hard, you’re really going to leverage that gift. When you do that well, it will lead to your success”. He further added, “You can’t really be proud of your gifts, because they were given to you. You can be grateful for them, and thankful for them. But, your choices—you choose to work hard, you choose to do hard things —those are the choices you can be proud of”.
He believes in taking risks. He even encourages his own children to maximize their potential by working really hard, as well as to pursue something they are enthusiastic about. At an event, Bezos remarked, “That’s going to make it easier for you to make that choice to work hard”.
Have Fun
You must be wondering how to have fun at work? Creativity and innovation is the key to having fun while working at Amazon. Their products show how the workforce generates creative and innovative ideas and how much enjoyable it must be for them to work.
In order to build an innovative style of doing things, Bezos has established a culture of experimentation at Amazon. Bezos fosters an environment in which mistakes are tolerated as long as they lead to something positive. To be successful here, employees have to have fun and think beyond the boundaries, which takes a great deal of ingenuity to pull off.
Make History
With a net worth of $202 billion, as of December 2021, Jeff Bezos proudly holds the second place as the world’s wealthiest man. Bezos’ philosophy of maximum effort has paid off handsomely for both him and his company.
Despite these accomplishments, Amazon still strives to grow. It has grown to become the world’s most successful multinational technology company and is the most successful retailer company in the US.
What we can Learn From This Slogan
Slogans aren’t just a bunch of words strung together to make a statement. Amazon slogans are an ideal representation of how an effective slogan is built up of multiple key elements. It is critical for a company to establish what their message should be.
In case the company neglects to focus on its aim, it will undoubtedly wind up with a slogan that does not have reason, energy, or purpose. This slogan of Amazon contains all the necessary ingredients that distinguish it from other companies of its kind. The slogan, therefore, teaches us how to market and advertise content.
Conclusion
“Work Hard. Have Fun. Make History” alludes to Amazon’s extraordinary expansion and skilled workforce who enable creativity and innovation. The slogan pays honour to Amazon’s illustrious history and bright future.
Frequently Asked Questions
When was Amazon founded?
Amazon was founded in 1994.
What was Amazon’s first slogan?
The first slogan of Amazon was “Earth’s Biggest Bookstore”.
What are some other taglines of Amazon?
Other taglines of Amazon include “Earth’s most customer centric company” and “From A to Z”.
