Xiaomi has been leading the Chinese smartphone market for years. It has shot up to be one of the top three players globally, and it’s still only getting started. But Xiaomi isn’t content with dominating just China – it wants to take over the world too. Here, let’s know about Xiaomi Loyalty Program.
It’s done that by creating a loyal user base that buys its phones not just because they’re cheap, but because Xiaomi offers them a better hardware and software experience than Apple and Samsung. The company doesn’t want people just buying its phones: it wants them as customers for life – and to achieve this goal, Xiaomi has created its loyalty program called Mi Fan Club.
Mi Fan Club
Xiaomi’s Mi Fan Club already has more than 50 million members in China. The program works like a loyalty program, which means – to put it simply – that it rewards users for buying Xiaomi phones and being active members of the Mi Community. On any given day, there are around 10 million people playing games on the Mi Community app. That’s pretty impressive when you consider that the app has been around only since 2013.
- Xiaomi has seen customers keep coming back because it offers a host of great incentives, both virtual and physical. If someone is an active user of Mi Community and they buy a smartphone, they’ll get phone wallpapers and ringtones.
- The hardware isn’t the only thing it gives out, though. It also offers discounts on store purchases and refurbished devices. Those discounts are limited in number, but they can add up considering that Xiaomi typically offers discounts of up to 70% off on some products.
- And there’s more to Mi Fan Club than just discounts and wallpapers: no purchase is too big or small for Xiaomi. If a user’s Mi Device isn’t working right, they can send it back to the company for repair or replacement at no charge to the user.
- Xiaomi’s Mi Fan Club has 47 million members in the country, with 3 million joining each month.
- Aside from these rewards, Mi Fan Club also allows users to compete with each other. Just like how anyone can on Facebook or Twitter, anyone can compare their number of days survived and receive awards for the most loyal users.
And while there are people who complain that Xiaomi is just trying to milk users for all their worth, it’s a good thing that it offers incentives to its customers. Without them, you’ll eventually be disappointed because, even if Xiaomi doesn’t make phones that are modern and possess cutting-edge technology, it still provides a great user experience and great value with its devices.
Mi Membership benefits if Member of Mi Fan Club
The Mi Membership will cost 2 yuan (about US$0.30 or €0.30 ) per month, and the user gets a lot more than just a few wallpapers and ringtones: the user can earn points that are redeemable for various things. Users can spend them on virtual currency, which they can use to buy games for your Mi Device. They also get points for e-commerce purchases on a Xiaomi site, and even airtime on China Unicom networks is free if they’re an active member of Mi Fan Club.
It may be worth it if they’re already a heavy user of the Mi Community app, considering that Xiaomi charges 5 yuan ($0.73 or €0.73) per hour to play games on its platform. That’s the same as what Tencent charges players of League of Legends, but you get unlimited access if they’re a Mi Fan Club member, and they don’t have to pay Tencent anything in return.
Conclusion
The company’s success has been largely attributed to its approach to the consumer market – Xiaomi takes a much more direct route than other tech companies. Instead of trying to monopolize their markets and force their products on customers, Xiaomi focuses much more on customer service in the form of loyalty programs and more. Mi Fan Club is lives in 3 countries – China, Russia, and India. It’s not known when it will make its way to other countries yet.
Frequently Asked Questions:
1. What is the Xiaomi loyalty program?
Xiaomi incentive program is an easy way to earn points by using the Mi account. Users can get rewarded by participating in various activities such as publicizing their impressions, rewarding partner companies, channels, etc.
2. What are the points and how to get them?
Points are earned for participating in activities mentioned above such as publicizing the user’s impressions; users can use these points to cash out now or later when the point balance is higher. They will be notified of at least 1 point reward each day on your Mi account homepage or via app notification messages.
3. Where to check the points?
Users can check their points on the Mi homepage or click on “Xiaomi loyalty program” on their app’s homepage.
4. What happens to the points they are exchanged for rewards?
Points are removed from the user’s account and converted into currency. They will receive an e-mail confirming the transaction which they may then use to purchase Mi products or redeem deals from partner companies!
