KLM is a Dutch airline that is also known as the Flag Carrier Airline of the Netherlands. It was founded in 1919 as a part of its parent company, Air France, and its headquarters are located in Amstelveen, near Amsterdam. The company has around 35,000 employees who work in around 145 destinations around the world and has a revenue of about 11.08 billion euros.KLM Loyalty Program also have many subsidiaries, like Martinair, KLM Asia, Transavia, and many more.
Loyalty Program at KLM
The KLM Loyalty Program is known as Flying Blue Membership, and customers can begin their membership by signing up on the official website of KLM Airlines and providing their passport information, after which they can begin flying with the company.Now, after you have joined the flying blue club, you will receive experience points (XP) every time you travel with the airlines, and after a certain point, you reach the next level and get more benefits with each increasing level. In addition, the higher your tier, the more XP points you earn.
So there are 4 levels in the Flying Blue Club named:
Explorer member: In this, the customer will get rewards like
- They earn 4 XP points for every euro they spend, so if the ticket is worth 700 euros, they earn 2800 XP points.
- Customers can save up to 10 euros on the first extra piece of baggage.
- You also get 10% off on seats, except for the standard seats.
Silver member: The benefits of being a silver member are:
- They earn 6 XP points for every euro they spend, so if they spend 700 euros on a flight ticket, they will earn 4200 XP points.
- In this, you can select your standard seat free of charge and get 25% off on any other seats like business class and stuff.
- You will also have priority at the check-in and baggage drop-off.
- On KLM flights and some of their partner airlines, you can also bring one extra piece of luggage.
Gold member: The following advantages are available to gold customers:
- They earn 7 XP points for every euro they spend. So if they pay 700 euros, they will get 4900 XP points.
- You will get 50% off on any other seats except standard seats, and you may choose your standard seats at no cost.
- You can bring one extra piece of checked baggage with you on KLM Airlines and some of their partner airlines too.
- You will also get a check-in priority, a board priority, and a piece of baggage drop-off, which is also called the Sky Priority.
- Get access to their lounges along with 1 free guest.
Platinum member: the benefits of being a platinum member:
- They earn 8 XP points for each euro they spend, so if they spend 700 euros, they get 5,600 XP points.
- You can choose any seat you want as they are all free for Platinum members.
- Get access to their lounges along with 1 free guest.
- Bring one extra piece of luggage when flying with KLM and some of their partners.
- You also get priority check-in, baggage drop-off, and boarding and will be given priority over Silver and Gold members.
- You can also call the exclusive Platinum Service, which is available for 24/7 assistance.
What is a Loyalty Program
A loyalty program can be said to be a way for retailers to say thank you to their customers, as this is a business technique where they give special incentives and discounts to customers who have been brand loyal to them and also a way to attract and retain customers.
Now, the loyalty program’s incentives vary by company, but there are some common ones, such as:
- There are member-only discounts.
- Then there is early access to their sales, much like Amazon does with their prime members, who get one-day early access to Amazon’s sales.
- You get early access to new products, like if a new cellular phone is released on the market, then the prime members will get an opportunity to buy the phone before the normal customers.
- They also provide fast delivery options, similar to Amazon, where prime members receive some products in just a day and non-prime members receive the same product in 2-3 days.
To join a loyalty program is not difficult. You just need to have a credit or debit card and be 18+ years old. Then they will give you a membership card. Starbucks, for example, offers a great reward program in which you get exclusive points when you buy a coffee from them and those rewards can be redeemed for future purchases and they also give their old and loyal customers something like exclusive playlists and a lot of exclusive things.
Conclusion
So getting a loyalty program is not a bad idea. KLM Loyalty Program members and if you see, in the long run, it’s cheaper and you also get several discounts. And it’s a win-win situation for both the customers and the company.
