Nike is an American sports footwear, apparel, equipment, accessories, and services manufacturing company. With a net worth of 32 million US dollars in the year, 2021 Nike continues to be the most valuable sports brand globally. Nike is the world’s largest supplier of sports shoes and apparel and one of the largest sports equipment manufacturers. The company was founded in 1964 on January 25 and was named Blue Ribbon Sports at that time. Bill Bowerman and Phil Knight founded the company. Later in 1971, on 30th May, it officially became Nike, Inc. Nike is headquartered in Beaverton, Oregon, which is the Portland metropolitan area. In 2018, Nike ranked 89 on the Fortune 500 list of the largest United States corporations by their total revenue. In the year 2020, Nike employed around 76 thousand people globally. Let’s get into The Nike Loyalty Program”.
The Nike loyalty Membership Program
Nike cares a lot about its customers and always has an intention to deliver the best experience and even better experience to its loyal customers. Regular customers and Nike lovers are offered a better experience if they are themselves interested in the Nike membership program. In this membership program, loyal customers and fans receive exclusive perks. Customers can join the Nike membership program through the Nike official website or any of the four apps from Nike that are Nike App, Nike Training Club App, Nike Run Club App, and the SNKRS app.
The official Nike app is the main place where you can check all your rewards and loyalty points. Here you can also receive messages from Nike and browse different members-only collections curated for you. Using other Nike apps will reflect your rewards and points in the main Nike app. Shoppers can also scan the app at official outlets of Nike during events and earn different rewards while they are at a Nike store. Here is a small list of some benefits of the Nike Loyalty Scheme: –
- Exclusive products
- Advice from experts on exercise and training
- Exclusive rewards for staying active on the Nike apps or website
- Exclusive offers on birthdays and occasions
- Exclusive access to tickets of sporting events
- Early Members access to brand new product launches
- Free Delivery
Nike’s Loyalty Program Success
The company offers its members four different values in the program that is Omnichannel Experience, Community, Exclusivity, and Personalization. Now let’s have a look at how these values for their members play a big role in the success of Nike’s Loyalty program.
- Omnichannel Experience – One of the most appealing things about the Nike Loyalty program is an omnichannel experience. Now, whether shoppers are shopping at the store, on Nike’s website, or any of the four mobile apps, the Nike membership program somehow stays connected all the time and continues to provide you the exclusive benefits. Shoppers at the store can easily get their loyalty profile scanned or provide their registered mobile number and enjoy the benefits. So, it does not matter where and how you are shopping, Nike will always pay for your loyalty. This connected and seamless experience for loyalty at Nike ensures that their loyal customers are paid for the loyal purchases they make. This experience pleases customers and also encourages them to keep engaging with Nike anyhow.
- Community – This is one other reason for customers to engage with Nike. The Nike Membership gives loyal customers access to workout classes, educational content, and training support. Nike also provides inspirational articles to keep its loyal customers motivated and also a place where the members can follow other members’ comments on their interests, almost like a social media app.
- Exclusivity – Gaining access to exclusive perks is the main benefit of becoming a Nike member. Loyal customers will have early access to tickets to sporting and different Nike events. They are given access to the exclusive collections and are allowed to purchase them, and these collections are available only to members. Also, they are allowed to purchase the available collections before they are made available to the public.
- Personalization – Another benefit of Nike’s membership program is personalization. Members receive gifts on their birthdays and anniversaries, making them feel special. Members can also access their own Nike store online, tailored by their choices and by the customer’s engagement history and past purchases.
Conclusion
Nike’s Loyalty program is a great deal, and you might want to go for it if you regularly shop from Nike’s store or use other services provided by them. The seamless experience provided by Nike to their loyal customers and members shows the care for their customers. Having a whole nice community makes it more interactive for the shopper and more than a place to just shop from. This makes their members spend more time on their services and satisfied.
Frequently Asked Questions
Q1 Do we use the same login credential for the Nike apps and the Nike website?
Yes, you will use the same login credentials for all four Nike apps, Nike Training Club, Nike Running Club, SNKRS, and the Nike website.
Q2 From where do I access the Nike Exclusive Members-only content?
You do not need a separate app to access the exclusive content provided in your membership. You can get it all in the four apps depending on what content they have, and some of the content will be available on Nike’s official website.
